Lúcio Joseph

◾Leading the growth marketing strategy for two distinct brands with multiple product portfolios, driving user acquisition, activation, retention, and revenue optimization across multiple digital channels — with a strong focus on WhatsApp. ◾Mentoring and leading a team of analysts, fostering a culture of ownership, innovation, and continuous improvement. Experimentation and rapid learning cycles using A/B testing, funnel analysis, and behavioral data are the core of our operation. ◾Coordinating and tracking OKRs and KPIs to ensure scalable impact and performance-driven execution. ◾Developing and optimizing multi-touch journeys across the full customer lifecycle using CRM automation, segmentation, and channel orchestration tools. ◾Collaborating closely with Product, BI, Sales, and Tech teams to integrate growth levers into go-to-market strategies and product-led growth initiatives. ◾Identifying growth opportunities, new channels, and strategic levers to unlock scalable impact. ◾Developing and prioritizing experimentation roadmaps and data-driven campaigns across the entire customer lifecycle. ◾Running agile rituals (dailies, weeklies, retrospectives) to ensure focus, alignment, and iteration within the growth squad. ◾Reporting insights, test results, and key performance trends to stakeholders and leadership teams.

◾ Managing the lead lifecycle communication strategies. ◾ Working in an agile methodology and squad model framework. ◾ OKR/KPI driven and accountable for a specific KR ◾ Run a/b split tests within lifecycle journeys to improve channels performances (WhatsApp, Webpush, SMS, E-mail and On-site personalization) ◾ Build content journeys within Insider Inone to nourish target leads based on their interests ◾ WhatsApp groups and community management (Devzapp and Meu Grupo VIP) ◾ Marketing campaings evaluations through data BI analysis and SalesForce reports. ◾ Omni-channel customer journey creation for several different segmentations ans purposes ◾ Daily interface to areas such as: trade marketing, B2B, social media, product development and inside sales, cs, cx and tech, cro ◾ Engagement and interaction analysis. ◾ Communication setup for online events and talk shows ◾ Management of abandoned cart omni-channel journeys in order to increase e-commerce sales

◾ Managing communication strategies of different products portfolios ◾ Landing pages creation and strategies development ◾ E-mail marketing and SMS messages content development ◾ Run a/b split tests ◾ Build content journeys within Marketing Cloud, RD Station and Insider to nourish target leads ◾ Marketing campaings evaluations through data analysis and SalesForce reports. ◾ Omni-channel customer journey creation for several different segmentations. ◾ Daily interface to areas such as: trade marketing, B2B, social media, product development and inside sales. ◾ Engagement and interaction analysis. ◾ Communication setup for online events and talk shows ◾ Management of abandoned cart omni-channel journeys in order to increase e-commerce sales

Accountable for: ◾ Managing strategies communications of two different products portifolios (R3 and Títulos de Especialista) ◾ Landing pages creation and strategies development ◾ E-mail marketing content development ◾ Assessment of marketing campaings through data analysis ◾ Daily interface to areas such as: trade marketing, B2B, social media, product development and sales.

Accountable for: ◾ International and national grants/funding opportunities assessments ◾ Business Intelligence strategies development ◾ Analysis of call for proposals, corporate guidelines and eligibility criteria ◾ Managing international and national partnerships (such as Brandili, Copagaz, Risadaria, Irish Embassy, Carrefour France etc) ◾ Assessment reports for identified funding opportunities. ◾ Daily management of prospected organizations within a CRM funnel (Pipedrive) ◾ Preparation of customized cause related marketing presentations (nationally and abroad) ◾ Documents, files and contracts translations ◾ Run in-person meetings ◾ Schedule meetings to the annual Executive Director business road show to United States by reaching out foundations and corporations top executives

◾ Relation with donors (people and companies) ◾ Negotiation of delayed donations. ◾ Active and receptive calls (people and companies) ◾ E-mail management

Fundamentals of lead management, how to develop an effective strategy that aligns your marketing and sales teams, and how to implement lead management with various HubSpot tools.

- Técnicas de Growth Hacking - Hacks avançados para avaliar a concorrência no Marketing Digital - Hacks avançados para Aumentar a Taxa de Conversão - Teste A/B e multivariado com Cases - CRO (Conversion Rate Optimization) - Funil de Growth Marketing ou Funil AARRR - Estratégias de Aquisição - Estratégias de Ativação - Estratégias de Retenção - Estratégias de Receita - Estratégias de Recomendação - Analise de Dados Digitais