lucinda henry

business to business influencer engagement strategist

About

June 2013. Awarded for my work expanding the Channel Define & Assign Program outside of North America. ... Dana Gile Program Manager at Adobe Systems...

Country

united states

City

portland

Industry

marketing and advertising

Skill

email marketing, web analytics, lead generation, crm, strategy, demand generation, direct marketing, digital marketing, online marketing, analytics, e commerce, database marketing, social media, multi channel marketing, marketing strategy, social media marketing, marketing, seo, entrepreneurship, affiliate marketing, sem, customer relationship management, ppc, business analytics, project management, b2b, enterprise software, google analytics, competitive analysis, customer acquisition, marketing automation, business to business

Experience

senior marketing technology manager

dunthorpe marketing group

2015-4 - 2015-10 · 7 mos

Helping technology companies improve the performance and impact of their sales and marketing programs at each stage of the lead lifecycle. In this role I lead DMG's Marketing Technology Services team providing CRM, Marketing Automation, Data Governance, and Analytic B2B services for our clients. A few of our clients include: Indeed.com, Tektronix, Mentor Graphics, Blackbaud

data-driven marketing program manager

adobe

2009-10 - 2015-3 · 5 yrs 6 mos

* Adobe Systems, Global Marketing & Sales Channel. * Uncovered opportunities and insights within Adobe's enterprise customer base purchasing via the channel reseller business. Developed quarterly strategies, provided insights and segmented, modeled data resulting in revenue and improved reseller business. * Data-driven Strategy Development * Program Development and Execution * Reporting and Analysis * Channel Partner Cross-functional Relationships

owner

shakti space designs

2003-2 - 2009-10 · 6 yrs 9 mos

Shakti Space Designs - Artisan business offering a complete range of luxury decorative painting services; old world plasters, custom finishes, murals, trompe l oeil fine art -- for residential and commercial properties. Creative thinker with strong business acumen and a complete understanding of conceptualizing, creating, launching and running a small business.

senior database marketing manager

webtrends

2001-7 - 2003-1 · 1 yr 7 mos

Took initiative and created a marketing database group to develop and build company-wide sales and marketing data warehouse working towards the goal of segmentation, analysis, insight and strategic execution of programs.

online marketing manager

webtrends

2001-2 - 2001-7 · 6 mos

* Managed online marketing budget. * Increased product trial downloads prospect leads. * Increased conversion rates for product webcast attendance through strategic media buys.

online marketing manager

cameraworld

1999-1 - 2001-1 · 2 yrs 1 mo

online and database marketing

realnetworks

1998-4 - 1999-12 · 1 yr 9 mos

channel marketing and database marketing manager

us robotics

1994-1 - 1998-1 · 4 yrs 1 mo

membership manager

portland art museum

1990-1 - 1993-1 · 3 yrs 1 mo

influencer engagement manager, global marketing and communications

intel corporation

2017-1 - 2018-12 · 2 yrs

content strategist - cloud service provider campaign

intel corporation

2018-3 - 2019-1 · 11 mos

leadership marketing manager, data center group

intel corporation

2016-1 - 2017-1 · 1 yr 1 mo

Manage Intel's leadership program focused on Enterprise Analytics, Machine Learning and Analytics Solutions initiatives. Developing leadership voices and helping grow their influence as they become trusted advisors in their field of expertise, while shaping the perception and accelerating adoption of Data Center Group technologies. Developing strategies through communications, outreach marketing, and social influencer engagement that support their efforts establishing and enhancing their thought leadership positions and increasing brand awareness.