Lucie Christopher

I turn colours, textiles and furnishings into inspiring environments that excite, engage and convince IKEA customers that they can do it too! I stimulate and increase the interest for home furnishing through constantly showing new and inspiring solutions that motivate people to visit IKEA Cardiff frequently. I reflect the IKEA Brand identity by creating visual impact in all commercial, sales support and co-worker areas. I successfully contribute to positioning IKEA Cardiff as the first choice for home furnishing in the local market. I apply my home furnishing knowledge and trend awareness to ensure up-to-date room settings and other store media that exceed the visitors’ expectations. I actively seek improved methods of working in a simple and cost-efficient way.

I was responsible for creating and delivering visual retail concepts through solid VM techniques. I educated and coached in-store collegues on what good looks like. I successfully brought to life seasonal stories/themes through windows and in-store displays.

With my flair for creativity, I delivered compelling displays and located key ranges/products that inspired the customer. Using the principles of design and capitalising on seasonal launches, I drove sales and made a real impact on the business. Key responsible for the in-store and window displays, I created perfect display's, considering lines, direction, shape, size, colour, tone and texture. I worked with floor layouts and visual themes to bring my vision and inventiveness to life.