Luciano Paiva

Earnix is a leading provider of AI-driven solutions for mission-critical decision-making in dynamic pricing, underwriting, rating, and product personalization. • Managed a portfolio of 20 clients in the Insurance vertical across Latin America and Spain (ARR: $10MM). • Increased Latin America ARR by 40% in 2025 through solution upselling. • Named "Customer Advocate of the Year" in 2024. • Served as the primary escalation point for internal and external stakeholders and acted as a key channel for regional market feedback, designing and overseeing Customer Success strategy and operations in Latin America and Spain. • Implemented retention and expansion strategies, including license renewals, solution adoption initiatives, churn prevention strategies, and ROI demonstration. • Worked collaboratively with Sales, Product, Professional Services, and Analytics to identify cross-sell and upsell opportunities, ensuring continuous customer satisfaction and driving ARR growth in the region. • Built strong relationships with stakeholders across all business levels. • Managed key customer success metrics, such as adoption of value-added features, ROI, engagement levels, and stakeholder relationship strength. • Promoted enhancements and launches of new modules and services, along with customer training initiatives. • Advocated for customer needs, ensuring the company continues to provide customer-centric products and services that meet market demands. • Led and developed the Customer Success team, fostering a customer-centric culture and excellence in customer experience.

Modern Health is a global platform built on evidence-based principles with therapists, coaches, and digital content accessible all in one app. Modern Health´s mission is to help as many people as possible learn the tools for mental wellness and resilience. MH´s Global provider network of certified coaches and licensed therapists supports 35 countries and 30 languages. Through Modern Health I provide online executive and life coaching services with a focus on professional performance, life challenges and relationships. In this context, my clients are employees of global companies in the technology and internet segments in their operations in Brazil and Latin America. In these coaching projects, in addition to my 25 years of corporate experience I make available to my clients resources that come from Structural Constellations, Complex Systemic Thinking, Nonviolent Communication, Anthroposophical Coaching, Systemic Coaching, Human Validation (Virginia Satir), Gestalt Therapy , Psychoanalysis, Group Dynamics, Lego Serious Play, Liberating Structures, among others.

Life, Career and Executive coaching services, based on 4 complementary approaches: anthroposophy, systemic theory, human validation and logotherapy; * Executive clients in different segments and companies such as: Rede Bandeirantes de Televisão, Hospital Samaritano, Perkin Helmer, RAPP, RedHat, Faap, Mercedes Benz, Serasa Experian, Instituto Itaú Cultural, Banco Itaú, Serasa Experian, Google, Grupo Abril, Startmeapp, Cielo, ONG Mais Diferenças, EFI, Porto Seguro, Deutcshe Bank, Trivia, MSLGroup, GM, entre outros.

Contakt World is a Canadian technology company developing and delivering SaaS solutions for the public and private sectors. * Ownership of the Product Management process (COVID-19 Contact Tracing Suite) for both public and private sectors, exploring and developing IoT devices strategic partners. * Pre-Sales and Customer Success activities to capture business requirements and develop functional requirements; * MVP and new solutions design (Tracking and Monitoring of Patients, Surgical Procedures, Hospital Equipment and Medical Teams) according to our clients business objectives * Execution of the buy plan for the Health Check app (sales, billing and client support processes) as well as the reseller agreement for Portum App putting in place customer lifecycle processes (from acquisition to collections).

Global leader in risk management solutions, part of the RELX. • Defined the regional product roadmap, go-to-market strategies, and solution localization to identify fraud, waste, and abuse patterns in medical practices within the Brazilian healthcare market. • Served as the primary liaison between clients, medical professionals, and internal teams (local and global) to develop predictive models for fraud, waste, and abuse across various medical specialties and hospitalizations. • Mapped the customer journey and conducted proof-of-concept projects with key clients (Bradesco, BB, Mapfre, Porto Seguro, Unimed BH, Intermédica, Amil, Unidas, among others), generating $1MM in recurring revenue in the first year of operations. • Expertise in the messaging exchange standards between healthcare providers and the National Health Agency (TISS/TUSS). • Led digital transformation efforts by transitioning from a waterfall development model to agile methodology.

Digitalents helps companies to become digital as well as to connect with customers, find and develop professionals of the digital era. * Excecutive, career and transition coaching projects; * Counseling and Career design; * Outplacement Services in e-commerce, digital marketing and social networks;

* Marketing Professor, Business Administration Post-Graduation course

Serasa Experian is part of Experian Group. In Brazil, Serasa Experian leads credit information market, operating in 4 different verticals: Consumer Information, Business Information, Decision Analytics and Digital Certificates • Communication planning with a strong focus on media relations, achieving an ROI of 33X. • Generated a $40MM sales pipeline in Latin America through workshops and roadshows. • Increased revenue from the decision platforms portfolio by 65% in FY11 and 200% in FY12 through digital and offline marketing and communication initiatives. • Launched customized credit origination solutions, successfully selling and implementing projects at three of Brazil's largest banks, generating $6MM in new revenue with a 50% contribution margin. • Implemented the SaaS business model for fraud prevention, customer management, and collections services, deploying 12 projects that generated $5.5MM in new revenue with an average margin of 40%. • Developed the DECISOR app (iOS, Android), the first global decision-making platform tailored to SMEs, reaching 30,000 downloads within the first six months of operation.

Serasa Experian is part of Experian Group. In Brazil, Serasa Experian leads credit information market, operating in 4 different verticals: Consumer Information, Business Information, Decision Analytics and Digital Certificates * Life Cycle Management * Demand Generation * GTM Strategies

Global leader of gaming services. In Brazil, operates Caixa Economica - Correspondente Bancário (Electronic Payments) in Lottery Houses. • Marketing and communication planning, budgeting and Government clients relationship; • Functional specification of 70 bank/electronic transactions; • Outperformed sales results in 15pp, thru consumer campaigns, reaching 6MM participants; • Leveraged lottery games operational performance by 10pp thru trade market campaigns.

Brazilian toys manufacturer • Product development, localization, package design; • Pricing, budget, negotiation with international suppliers and sales force training; • Registration and approval of products according to Brazilian authorities; • Release of 110 items for 2000’s Children’s Day and Christmas.

Essay on Social Capital influence on sales teams performance

Essay on hospitality business models - Txai Resort

Marketing and Communications Plan - Hawaiian Dreams Surfwear