Luciano Linhares Martins

Responsible for driving innovation and new business initiatives within the Legal Unit, operating inside the Product Department. My role focuses on identifying market opportunities, designing new products, and developing strategic initiatives that expand the company’s legal technology ecosystem. Key responsibilities include: • Leading the discovery and validation of new business opportunities in the legal tech market • Designing and launching new digital products and platforms for law firms, corporate legal departments, and legal professionals • Exploring AI, automation, and data-driven solutions to transform legal workflows • Coordinating cross-functional initiatives across Product, Engineering, Design, Marketing, and Strategy teams • Evaluating partnerships, integrations, and potential M&A opportunities to strengthen the product ecosystem • Conducting market research, competitive analysis, and customer discovery to guide strategic product decisions • Supporting the definition of long-term innovation strategy and new revenue streams

Investor since Investac VII Mentoring and supporting startups

Following the spin-off merger with Softplan and the creation of the Legal Unit, led product strategy and integration initiatives across the company’s legal technology portfolio. • Owned the product strategy, roadmap, and KPIs for key Legal Unit platforms, including Projuris ADV and Projuris Peticiona, and co-led the strategy for Projuris Empresas • Defined and executed the AI roadmap for Projuris products, enabling capabilities such as automated case analysis, litigation outcome prediction, and AI-assisted legal document generation • Led product analytics and product marketing initiatives, strengthening data-driven decision making and product positioning in the legal market • Participated in M&A product evaluation, supporting due diligence and leading post-acquisition product integration into the Legal Unit portfolio • Provided leadership and mentoring to cross-functional teams of Product Managers and Designers, strengthening product management practices and organizational alignment • Contributed to consolidating multiple legal technology solutions into a cohesive product ecosystem serving law firms and corporate legal departments

2015–2020 Led the scaling and maturation of the SAJ ADV product and organization as the platform grew into a leading SaaS solution for law firms. • Built and scaled multidisciplinary teams across Engineering, Product, and Design, leading hiring, mentoring, and performance development • Established product discovery and delivery frameworks, defining standardized processes, tools, and development patterns across teams • Led quarterly strategic planning cycles and operational execution through weekly reviews and regular leadership syncs • Conducted one-on-one mentoring sessions to support leadership development and team growth • Provided strategic and operational leadership to Engineers, Product Managers, Designers, and Engineering Coordinators • Strengthened collaboration between product, engineering, and business areas to ensure scalable product delivery 2013–2015 Co-founded SAJ ADV and led the initial product development and market entry strategy for the SaaS platform targeting law firms. • Led the product bootstrap phase, defining the initial vision, roadmap, and go-to-market strategy • Coordinated product development from concept to first commercial releases • Facilitated strategic alignment with stakeholders across business, technology, and legal domains • Defined product backlog, requirements, and user stories, establishing early product management practices • Led a multidisciplinary team including Engineers, Customer Support, and Design to deliver the first versions of the platform • Worked closely with early customers to validate the product, refine the solution, and accelerate market adoption

• Project, develop and sale of software for Big law firms (Mass litigations); • Manage software development, product roadmap and operations; • IT and Business Consulting (ERP Integration, Software Development and IT Infrastructure);

• Establish Network Access, Monitoring and SLA Patterns, • Interconnect and manage 12 subsidiaries IT infrastructure; • Contract and SLA negotiation with IT partners; • Build the new “Internal management system / Intranet”, unifying 4 internal systems; • Tools: Linux, Openvpn, iptables, Squid, Quagga, Bind, Postfix, LDAP, Apache, Mysql, PHP, Nagios.