Luciano Fiszman

As Vice President of Sales and Procurement, I lead global commercial strategy and year-round sourcing operations for the blueberry and asparagus categories across North America, Latin America, Europe, and Asia. I oversee full P&L performance, drive revenue growth, and align international supply programs with retail demand across multiple global markets. With over 20 years of expertise in blueberries and asparagus, I serve as an international reference in the category, traveling globally to secure premium blueberry and asparagus programs, strengthen grower partnerships, and coach high-performance commercial teams to consistently exceed targets. Key Achievements: • Increased category revenue by 14% within 18 months through multi-origin global sourcing strategy • Improved gross margins by 0.5% via contract renegotiations and regional supply optimization • Expanded sourcing network to 6 countries ensuring 52-week supply continuity • Grew retail distribution footprint by 15% across North America and Europe • Coached commercial team that exceeded annual sales targets by 12% YoY

As Blueberry Category Manager, I built and scaled a global multi-origin blueberry program supplying major retail markets year-round. I led demand planning, grower negotiations, pricing strategy, and cross-border supply coordination while ensuring quality, profitability, and long-term sustainability. I played a key role in positioning the company as a leading blueberry supplier across North America and international markets. Key Achievements: • Doubled category sales over 5 years through global supply expansion • Increased program volume by 60% by developing new sourcing regions • Reduced out-of-stock events by 40% through improved forecasting accuracy • Negotiated long-term grower agreements covering 75% of annual volume • Drove 25% annual growth across key retail accounts

As Procurement Manager, I led international sourcing operations across South America, negotiating contracts with growers and exporters to secure high-quality fruit for export markets. I managed supplier relationships, cost control strategies, logistics coordination, and quality compliance to ensure consistent premium supply and margin protection. Key Achievements: • Reduced procurement costs by 12% through supplier consolidation and renegotiation • Secured multi-year contracts covering 70% of seasonal volume • Improved export quality compliance from 88% to 94% • Increased sourcing capacity by 45% across Chile and Argentina • Reduced transit delays by 18% through logistics optimization

In this role, I managed blueberry procurement operations throughout South America, overseeing grower development, packing coordination, and export programs. I worked directly with producers to improve yield quality, ensure export standards, and support branded retail programs including Green Giant Fresh. Key Achievements: • Increased export volumes by 55% within three seasons • Improved field-to-packhouse efficiency by 10% • Reduced quality claims by 25% through stricter QA protocols • Expanded grower network by 40% across Chile • Supported launch of private label programs in 3 new international markets

As Production Manager, I supervised farm operations in Argentina, managing field production, harvest coordination, labor teams, and post-harvest processes. I focused on yield optimization, export-grade quality, and operational efficiency to support international blueberry programs. Key Achievements: • Increased farm yield by 25% through agronomic improvements • Reduced post-harvest losses by 30% • Improved pack-out rates from 72% to 85% • Reduced labor costs by 15% through operational efficiencies • Maintained export-quality compliance consistently above 90%