Luciana L. Mussato

Responsible for the strategic campaign approach that launched VIVO 5G technology in Brazil in 2021. Responsible for Sadia and Qualy re-positioning in 2022. Main clients: BRF - Sadia, Qualy, Deline, Claybom, Mercedes-Benz Cars&Vans.

Management of budget, fee, the scope of work, dedicated team necessary to meet client’s demands and agency growth and ensure that the scope agreed and/or negotiated with the client is delivered Governance of the whole team of Nissan United Brazil, hiring, mentoring, and developing a remote team of approximately 30 people Drive the development of big ideas into brand activations through consumer data, market dynamics, competitive analysis, and cultural trends Reporting all campaign activities to Global, cases, and best practices sharing

Responsible for campaign strategies that shift the brand perception from more than an Automobile brand, a Tech brand - as Nissan Follow the Ball activation that won 3 Cannes Prizes in 2018 and Nissan Scan, the campaign for the UCL Sponsorship. Rio2016 Olympics sponsorship campaign and the launch of the Nissan Kicks in Brazil winning 2 EFFIE Awards and Nissan Worldwide Grand Prix for Best Integrated Marketing Communications Internal consultant for effective use of Disruption Strategy and Disruption Live, responsible for training the process for more than 100 people from the TBWA group and spotter Manager of the \Backslash in Brazil, the cultural intelligence unit powered by the global TBWA collective Main clients: Nissan - Products, Retail, Sponsorships, and Digital (Strategic Planning, Social, Customer Care).

Leading the team that won the Smiles pitch bringing the whole account to the agency, from Branding to Digital. After the first year working for Smiles, the company ended 2014 with the stocks that grew the most in the stock market in Brazil. Main clients: Beiersdorf Nivea, SKY Pay TV, Nestlé Dairy Products, Smiles Coalition Program, Mondelez Oreo, Gruppo Campari, Itau Private and Itau Personnalité

Nivea Personal Care Latin America Regional Coordination (Nivea Deo, Nivea Soap and Nivea Men Care), responsible for the regional strategic planning and interface with the headquarters in Hamburg/Germany Part of the team that brought the entire brand account to DRAFTFCB, including Nivea Skin Care products to the agency's global portfolio (Nivea Body, Nivea Sun, and Nivea Visage) Strategy lead that created the NIVEA VIVA Institutional Music Platform helping the brand to highly increase NIVEA product sales and brand equity Main clients: Nivea, Fiat Retail, Gafisa, Universidade Cruzeiro do Sul, Coristina d, Hope Lingerie

Responsible for the Talent OXYGEN, a think tank that fed the agency and clients with trends, triggers and reports to inspire new ideas Co-creator of the Drama Group®, qualitative research methodology based on the Psychodrama method Main Clients: BANCO REAL, NET, FEMSA, Sony Ericsson, Votorantim e UNICA (União Nacional dos Produtores de Cana de Açúcar).

Main client: Natura Brazil and part of the team that deals with the Latin America launch of the brand, Schincariol (now Heineken Brands - Beer and Soft Drinks Beverages), Nokia (Cell Phones)

Part of the team that turned the Skol Beats music event such a strong asset for the brand that later turned to be the new beer with the same name I-Site for the Saatchi&Saatchi network: in charge to exchange market information with other Saatchi agencies worldwide Main clients: Skol, Skol Beats (Music Event and Product), Brahma, Brahma Light, Rede Saatchi