Luciana Beccar

My role revolves around ensuring the success and satisfaction of our clients by project managing their journey with us. I am responsible for building and maintaining strong relationships, understanding their unique goals, and aligning our products to help them achieve success. I serve as the primary point of contact for clients, onboarding them and providing ongoing support and guidance. Additionally, I work closely with cross-functional teams such as sales and product to address customer needs and drive value for our clients.

My primary responsibilities included overseeing and managing a team of SDRs, ensuring that they met their goals. I provided guidance, coaching, and training to the team to help them improve their prospecting, outreach, and qualification skills. Additionally, I collaborated closely with sales managers to align the SDR team's efforts with overall sales objectives and strategies. This position allowed me to leverage my experience as a mentor and support team members while driving the success of the sales development function within the organization.

Leadership role within the sales development team.

My responsibilities included conducting outreach activities such as cold calling, emailing, and social selling to generate and qualify leads. I built and nurtured relationships with prospects worldwide.

Templafy is one of the fastest-growing IT companies in Scandinavia. Templafy’s software helps the branding, communications, marketing and IT teams in large enterprises to govern and optimize the way employees create documents, presentations, and emails in Office 365 applications, making best-practice company content accessible right where employees work.

Affiliate Marketing, with main focus on media buying and optimizing digital campaigns for Apps worldwide. I cultivated relationships with advertisers and publishers globally, managed social media channels, and developed effective emailing strategies.

After advancing to a leadership position, I took charge of overseeing the SMS service business unit. My responsibilities included managing project proposals, acting as the main liaison between clients and internal teams, and developing communication strategies for product releases. I collaborated with the Creative and Design team to coordinate the creation of advertising materials and conducted market research to support informed decision-making and business development.

I was responsible for planning and monitoring advertising campaigns across both online and offline media channels. I tracked product performance (mobile apps and content blogs), conducted competitor analyses, and managed social media platforms. Additionally, I oversaw WordPress management, ensuring content relevance and audience engagement.

During the first half of my internship year, I served as a Media Buyer at Coca-Cola Argentina. In this role, I managed advertising campaigns and handled media buying activities, acting as the liaison between media channels and advertising agencies. Later in the program, I transitioned to L'Oréal Paris, focusing on Analysis and Reporting. In this role, I conducted competitor analyses and generated performance reports for the client.

Diploma certified by the International Advertising Association.