Luciana Franco

• Oversaw sales success for Kemin AquaScience™ across EMENA & LATAM regions, ensuring strategic planning and forecasting. • Communicated project statuses and strategic direction to the leadership team, enhancing transparency and alignment. • Provided managerial support and mentorship to Country/Area Sales Managers, fostering a collaborative sales environment.

• Implemented Kemin Sales Culture to focus on customer needs and add value • Developed and executed strategic plans to achieve sales targets and expand customer base • Built and maintained strong, long-lasting customer relationships • Led and motivated the sales team

• Established strong relationships with key clients, leading to new solutions in Additives and value negotiations of R$20 million/year. • Led a team of 50+ professionals in Additives, Premix, and Feed, fostering technical innovation and collaboration. • Developed training programs to enhance team productivity and satisfaction, implemented CRM system boosting customer retention by 15%.

• Developed and implemented regional ANH sales channel strategy for Essential products, Performance Solutions & Precision Services. • Led training and knowledge management for all channel management regional teams, focusing on sales coaching. • Drove change management for new WOW (way of working) in the LATAM region, with a customer-centric approach.

• Led business activities in the Southern Cone of Latin America, Peru, and Bolivia, focusing on Additive Technical Development and Sales. • Doubled region revenue from €17MM to €50MM in 4 years, implementing Technical and Commercial strategies for positive growth. • Identified opportunities for innovation of Additives solutions, defining and implementing short, medium, and long-term strategies.