Luciana Cavalie
Marketing Manager, Paid Search & Shopping @ TeePublic
About
As a data-driven performance marketer with a proven track record of driving brand awareness and user acquisition, I specialize in Paid Search, Video, Display, and Social channel management. With over 3 years of experience, I am skilled in data analysis, visualization, campaign management, and large-scale testing. My passion for marketing is fueled by my love of data and my ability to use it to drive growth. I am constantly exploring new marketing strategies and technologies to stay ahead of the curve and deliver the best possible outcomes. Happy to connect over a coffee chat!
United States
San Francisco
Marketing & Advertising
SA360, PPC Bid Management, Bing Ads, Pay Per Click (PPC), Data Visualization, Strategic Data Analysis, Multivariate Testing, Search Engine Marketing (SEM), A/B Testing, Data Analysis, Facebook Ads Manager, SQL, Google Ads, Adobe Creative Suite, HootSuite, Salesforce
Experience
Marketing Manager, Paid Search & Shopping
TeePublic
Manage and optimize paid marketing efforts in the following campaign types: Standard Shopping, Performance Max, Search, Demand Gen, and YouTube.
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Driving top of funnel/brand KPIs via Paid Social and Video channels. - Managing budget and channel media mix allocation for budgets over $XX MM. - Planning and executing rigorous A/B testing for different channels to inform actionable insights - Partnering with various internal teams, agencies and vendors to align on business outcomes.
Marketing and Social Media Student Assistant
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Education
University of California, Davis
Communications
Diablo Valley College
Luciana Cavalie's Contact Information
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