Lucia Gardenal

Responsible for defining collection strategy and architecture, driving brand development across multiple sales channels and optimizing product assortment. Conducting market and competitor analysis, identifying consumer needs and desires, as well as emerging and future trends. Defining, planning, and implementing mid- to long-term development strategies for assigned product categories, including phase-out strategies for obsolete or non-performing products. Set pricing strategies to ensure proper market positioning and achievement of margin targets. Developed and executed omnichannel merchandising strategies by mapping the distribution network and consolidating feedback and briefs from different channels to support growth.

In charge of setting merchandising strategy for all the distribution channel

Responsible for collection structure and efficiency- Casual line Woman and Man. - define business mission of the Line - define Line roadmap in order to meet commercial an profit target; - set the ideal collection structure according to the Brand strategy. - collect and analyze input and data from the market to support Line growth; - set the pricing strategy according to the overall strategy vision in order to meet turnover and margin objectives.

as a PM: - Collection briefing to style and product dept. - Monitoring collection development - Pricing (from target definition to final supervision and final retail price - Product presentation to worldwide sales force - Competitors and market analysis - Product performances analysis (sell in , sell out, sell thru results) as a Retail Merchandiser: - Retail buying guidelines - Monitoring the retail business worldwide: action plan, managing product life cycle.

- Monitoring the retail business performances worldwide - Monitoring the subsidiaries development of HQ retail strategies - Retail needs collection debrief in terms of product development

- Collection briefing to style and product dept. - Monitoring collection development - Pricing (from target definition to final supervision and final retail price - Product presentation to worldwide sales force - Competitors and market analysis - Product performances analysis (sell in , sell out, sell thru results)

Marketing Office. Loyalty program.

Marketing and Export Sales Office. Studying and implementing a CRM program.