Lucia Mariani

- Drafting of visual merchandising guidelines that enhance brand’s image and are consistent with its tone of voice - Supervision of special projects, new openings and events from both a logistical and a marketing and communication point of view - Project management activities (Coordination and support among all the regions to ensure the implementation of the principles set by HQ; daily use of Microsoft Excel - i.e. to monitor windows orders and to plan the whole collection timing - ; daily co-operation with different departments - Photo editing with Photoshop - Monthly competitors analysis

- Development of an internal training app - Digital training content design, copywriting, visual guidelines definition - Daily use of ARTICULATE 360° RISE, Power Point, Excel and Asana - Management of key internal stakeholders, as marketing and merchandising team, to build the optimal product training strategy - Definition and monitoring of qualitative and quantitative KPIs of each training content/initiative - Alignment with a global trainer community.

- Copywriting - Ensure search optimization and generate new leads - Increase the quality of the traffic to the websites