lucia giacková

marketing manager of tatratea and czechoslovakia vodka

About

Open-minded hard worker who loves minimalism, architecture, clever ideas and inteligent people.

Country

slovakia

City

slovakia

Industry

marketing and advertising

Skill

public relations, event management, copywriting, social media marketing, project management, digital marketing, press releases, media relations, marketing communications, social media, online advertising, online marketing, fotografie, influencer marketing, content marketing, advertising, strategic marketing, brand management, supplier sourcing, purchasing

Experience

junior media specialist

freya cz

2012-11 - 2014-3 · 1 yr 5 mos

Cultivating relationships with journalists, understanding the requirements of various media, developing press kits, writting press realeases, creating PR campaigns, creating and managing press and other events, monitoring of media for various clients, mostly in gastronomy. http://freyacz.cz/

marketing manager of tatratea and czechoslovakia vodka

karloff

2014-10 - Present · 12 yrs

www.karloff.sk Budgeting, planning and executing marketing activities. Responsibility for the complete product portfolio of the company and creation of marketing strategies. Design and control of marketing budgets and their use. Preparation and implementation of marketing campaigns (ATL, BTL), supervising their progress. Cooperation with graphic designers, marketing agencies, social media influencers, external contractors, sales and business departments. Since 2019 I was also responsible for event management, especially for planning event from start to finish according to requirements, target audience and objectives, coordinating all operations, leading promotional activities for the event, preparing budgets.