Alexandra de Lucca

O Grupo Multilaser foi fundado em 1987 e, nestes quase 40 anos, tem como propósito "Transformar a vida das pessoas por meio da Tecnologia". E não há nada que motiva mais um líder de RH do que transformar a vida das pessoas. Para uma entusiasta da tecnologia e inovação como eu, isso soou como música. Hoje sou responsável por conduzir o RH do Grupo Multilaser a uma transformação cultural, de restruturação de Processos e Subsistemas. Com nossa principal planta em Extrema - MG, um complexo com duas plantas e um CD em Manaus, a Sede Administrativa em São Paulo e centenas de talentos espalhados pelo Brasil. Estão sob a minha Gestão cerca de 50 profissionais, para juntos fazermos a Gestão de Desenvolvimento Humano, Gestão de Talentos, People Analytics, Comunicação Interna, Operações de Folha de Pagamento; Business Partners; Remuneração e Benefícios; Facilities, Relações Sindicais e Gestão de Plantas Fabris. No fim, tudo se resume a 4 pilares: Processos; Controle; Compliance e Desenvolvimento Humano.

Frooty is a Pátria Private Equity-backed company. As the largest investment fund in Latin America, it maintains high standards for compliance, risk management, and performance tracking. As Head of HR, in addition to overseeing all HR subsystems, the administrative office, and three factories, I actively lead three key initiatives: - Spearheaded the creation and development of the ESG department, with a strong focus on social impact—launching special projects within the communities we operate in, including the Amazon and the Poços de Caldas region. In 2024, we published our first sustainability report. - Led the Compliance area in partnership with the Legal department—establishing a Whistleblower Channel and an Ethics Committee. - Contributed to the development of HR directives for Pátria-invested companies, resulting in an HR Maturity Panel that ensures standardized practices tailored to each company’s size. Some of my key achievements in HR include: - Led the creation and dissemination of Purpose, Vision, and Values, ensuring clear cultural identity and expected leadership behaviors. - Saved over R$ 2M in recruitment costs by optimizing hiring processes internally in 2024. - Recovered more than R$ 1.7M in tax-related expenses in collaboration with the tax department. - Managed social responsibility audits such as SMETA and ForLife, achieving zero non-conformities and a record ForLife certification score of 82 in 2024. - Negotiated union agreements across all manufacturing plants, working with three different unions. - Led the New Headquarters project—relocating the corporate office to enhance employees’ quality of life while securing a 30% monthly reduction in rental costs. Personally handled everything from property search to overseeing renovations and inauguration. - Developed two key AI-supported projects—Harassment Training and the Compensation & Career Plan.

I was responsible for creating the People & Culture department. Since day one, my goal—aligned with the CEO—has been to make Suhai one of the best places to work. We’re celebrating five years together, and for the past four years, Suhai has earned the Great Place to Work (GPTW) certification. The key reason behind these achievements is our genuine approach to Welcoming and Protecting our employees, partners, and clients. It all happens organically when you prioritize talent over formal education, experience over gender, race, or age, and people who truly represent who we are. I deeply live by a quote that inspires me every day: "Do what you love, and you'll never have to work a day in your life." Taking care of people is what I love—it’s not just work, it’s passion!

- Led internal and external communications, contributing to the restructuring of the Internal Communications area in HR, including the creation of Endomarketing Concepts to strengthen employee engagement and identity. - Designed, developed, and delivered technical and behavioral training programs for employees and clients. - Structured the Recruitment & Selection department, reducing reliance on external consultancies and achieving a cost savings of over R$ 700K in hiring. - Managed the corporate travel budget, reducing annual expenses by 17%. - Planned, contributed creative ideas, developed themes, and organized Sales Conventions. - Played a key role in the creation of the Business Partners department, working across administrative and industrial areas, enabling seamless HR operations and deepening business knowledge. - Engaged in union negotiations, developing compensation and benefits methodologies. - Supported Directors and Managers in decisions regarding merit recognition, terminations, and hiring, always prioritizing business results and employee development. - Actively participated in feedback and individual deve- development processes for employees across all hierarchical levels. - Led process mapping, policy creation, and the implementation of benefit regulations and tools. - Managed Recruitment & Selection and Business Partner teams across four manufacturing units, gaining extensive expertise in diverse operations and production methodologies.

- Managed the Employee Insurance Benefits Portfolio. - Oversaw the Bank Personnalité and Private Bank Insurance Portfolio, actively participating in monthly performance review meetings for each regional superintendent. - Developed and monitored Departmental and Sales Budgets. - Authorized Claims Payments without technical coverage for strategic business purposes. - Led the diagnostics, development, execution, and evaluation of training programs. - Created and distributed communications for commercial teams.

- Over 16 years at Grupo Itaú/Porto Seguro, I navigated six mergers (Bemge, Banerj, Banestado, Banco Itaú, Banco Unibanco, and Porto Seguro), working on process unification, client service adaptation, and system integration. - Extensive expertise across all insurance products, handling everything from sales to claims analysis for mass-market insurance sectors. - This experience opened doors for Training & Communication, where I led the training programs for the entire commercial team, managing diagnostics, development, classroom instruction, and performance evaluation. - Planned and organized Sales Conventions, ensuring impactful execution and engagement.