lucas valentine

* Client: Pernod Ricard (Jameson Whiskey Team) * Assisted account team(s) in the coordination and execution of targeted experiential marketing programs * Worked with data analysis software and Excel to conduct market/target demographic research * Communicated with the client via phone and email pre and post-event to evaluate our success * Coordinated the production of creative elements with agency vendors, suppliers, and our digital department * Facilitated weekly account team meetings including scheduling and agenda preparation

* Client: United Airlines * Assisted United Airlines business leadership team with sponsorship activations including the PGA Tour, NHL, NBA, NFL, and the NYC Marathon * Communicated with the client on a weekly basis via status meetings, creative meetings, and e-mail * Managed social media accounts and researched new media avenues to market our events to the target demographic * Participated in a nationwide intern pitch project which included conducting market research, creating new digital promotional strategies, and pitching all of our ideas in a presentation to the founders of the New York based company, ZinePak

* Erodr is a new social media mobile application developed strictly for college students. While this app began at Mizzou, I have helped contribute to the popularity of it at Iowa by overseeing a team of four student representatives. Together, we: * Increased number of users through various marketing channels * Conducted market research for app development * Organized and promoted events to increase awareness and engagement with the app * Created a Facebook and Twitter fan page for the application

* Client: Kimberly-Clark * Assist programmatic team with tasks including budget management, media technology, billing process, creative trafficking and reporting * Manage RTB strategy and deployment * Work with DSP Account Managers to support campaign performance * Discover and evaluate emerging technology and data providers

Activities and Societies: All Academic All Conference Team, Honor Roll, Varsity Cross Country Captain, Track & Field

Activities and Societies: Phi Kappa Psi Fraternity, Career Leadership Academy, Dance Marathon, Students in Advertising