Lucas Silva

Lead the design, development, organization, and implementation of all activities associated with the training of sales team. Support the delivery of business targets (Net Sales, market share and profitability) Connect with Marketing, Trade Marketing and Sales to translate dynamic market information into relevant training topics. Develop efficient tools to communicate with all sales levels across the country

Create and implement the sales strategy for the Wholesale channel to a newcomer brand in the Brazilian Sport Market. Increasing knowledge of Under Armour brand being present in more than 1.000 sporting goods stores. Management of five sales representatives in the Midwest, North and Northeast of Brazil who are responsible for more than US$ 30MM annual sales Revenues.

Responsible for direct and indirect channel sales strategy, including profits, budget control and sales plan Responsible for sales revenue of US$200MM per year Responsible for all direct distribution of Pepsico’s products in East and North São Paulo, Guarulhos and Alto Tietê Region. Direct leader of eight senior managers and one assistant. Indirect leader of more than 300 employees of frontline sales team. KEY RESULTS: Delivery the division sales annual plan with 10% sales growth in 2013 and 9% in 2012 YOY, increased the numerical distribution in 4 p.p in São Paulo and the drop size per client in 8% CAGR. 18% growth in the division’s profit in in 2013 and 12% in 2012 YOY.

Responsible for sales revenue of US$15MM per year. Direct leader of three senior sellers and two merchandising team with more than 30 employees each. Give support to teams in order to guarantee a sound visibility of PepsiCo’s products in the supermarkets and the delivery of the company’s sales plan. KEY RESULTS: 13% growth above the sales plan and 20% above YOY in the division. Best result in PepsiCo Brazil. Better sales performance in all supermarkets under my supervision YOY.

Business Manager of Pepsico’s thirty largest distributor in Brazil. Responsible for indirect distribution of Pepsico’s products in East and North São Paulo, Guarulhos and Alto Tietê Region. Indirect management of 150 sellers, 14 supervisor and 4 district managers. KEY RESULTS: 27% growth in sales in 2010 YOY and 6% growth over sales plan. Growth from 25,7% to 28,9% of PepsiCo’s main products market share. Award of the “Best PepsiCo's Distributor in Brazil” prize in 2010.

Job rotation through all sales channels and its main support areas, such as Trade and Supply Chain. Delivery of an improvement project for each area experienced (every six months) KEY RESULTS: Promoted to Sales Manager after the end of Trainee Program

Responsible for sales analyses of the internal market and exportation. Responsible for the control of all sales reports Creating and formatting reports and KPI Scorecard

Marketing Analyst of the company's main paper brand, Copimax, and Sales Assistent.

Marketing intern for one year and then hired as Marketing Analyst of the company's main brand, Ripax.