Lucas Fonseca

> Manage and scale a high-performing business product marketing team > Understand and evangelize for the needs of businesses, actively identifying gaps and opportunities to better serve the audience, shaping product strategies and plans > Partner with cross-functional team leaders to develop go-to-market plans, including positioning and cross-channel activation, and quarterback launches to support revenue and product adoption goals > Drive alignment across product and business teams for the purpose of unifying our vision and goals for our Fluency Corporate AI solutions > Provide thought leadership and recommendations working across our Fluency Corporate AI portfolio and shepherd product strategy and development > Independently navigate a variety of internal and external stakeholders to influence, align, and drive execution > Effectively communicate across the organization and execute on priorities with agility to evolve with business needs

> Synthesize consumer insights and industry perspectives on the consumer experience. Identify and prioritize customer needs by deeply understanding our consumers and how our solutions deliver value end-to-end, to build data-driven, useful insights to leverage our outcomes. > Helping to craft the Shared Rides roadmap, developing the positioning and messaging for new products, building go-to-market strategies, and owning the success of all products and features across the consumer. > Lead the creation of marketing campaigns across Brazil, guiding the development of creative and engaging content that our consumers need and want. > Spearhead experimentation plans across key channels and products. Collaborate closely with data science and marketing teams to build out roadmaps and testing strategies to drive growth through new surfaces. > Enhance product and marketing channels - test, iterate and measure impact campaigns have on awareness and adjust accordingly to optimize the outcomes and critical metrics.

- Develop growth strategies across all major marketing channels; - Directly coordinate the team assigned to the project, being technically responsible for deliveries; - Provide solutions to optimize resources and maximize results in Phygital; - Map and automate customer journeys (activation and retention), considering all clusters; - Definitions of strategies for building a healthy relationship with clients, including: mapping key people and preparing materials for executive presentation (lessons learned, causes and effects, potential gains); - Construction of a schedule/matrix for project monitoring and management; - Data-driven decisions to assess project risks, identify opportunities for scope of work improvements, deliver high-quality solutions; - Coordinate the e-commerce operation and transition to Phygital; - BI of all digital activity performed, including technology, communications, business and results achieved for each campaign.

- Focus on the Webs - We Build Sales International Expansion markets. - Development of CRM and Business Strategies; - Strategy and implementation of multichannel campaigns to acquire Leads; - Optimization of Digital Marketing campaigns | Growth Hacking | CRO | Data Driven | CRM/Sales; - Marketing and Sales funnel performance reports, by channel; - Constant articulation with the Commercial area for continuous improvement of Sales efficiency; - Sharing test results with Marketing, Sales and Operations team; - Market research and bench with major market players.

- Managing, planning, developing, and launching end-to-end digital strategies (email marketing, SEM, mobile, website, and social), - Crafting digital strategies with a laser focus on performance (setting, hitting metrics and KPIs), - Planning and managing digital performance, - Planning and managing media campaigns, - Planning and managing websites, - Planning and managing digital PRM and CRM (email nurturing and other channels), - Spotting opportunities for innovation or problem-solving to drive new business (cross-business), - Supporting sales and prospecting for new clients. Accounts: Sponsor Biz, Qualicorp, Medcel, SOS Mata Atlântica, Domino's Pizza.

O curso aborda diferentes aspectos relacionados a vendas e negociação, dentro e fora das organizações. Discute práticas e fundamentos teóricos de vendas capazes de aumentar os resultados e manter a satisfação dos clientes. Analisa os principais desafios do profissional de vendas e busca o desenvolvimento das competências necessárias para o exercício da atividade profissional. Apresenta métodos e técnicas voltadas à gestão da área de vendas e ao uso da tecnologia para potencializar os resultados.

O curso forma um profissional capaz de lidar com os grandes desafios nas áreas de liderança e de gestão da atualidade. Busca o desenvolvimento dos conhecimentos, habilidades e atitudes necessárias para líderes e gestores que desejam inovar na área de negócios e na forma como administram as organizações. Possibilitando o alcance de excelentes resultados para as empresas, para as pessoas que atuam nas organizações e para a sociedade onde elas estão inseridas.

O curso promove a capacitação dos alunos como gestores de Comunicação e Marketing Digital, aprimorando sua capacidade de pensar estrategicamente e apresentar as melhores práticas gerenciais e de obtenção de resultado no mercado digital, a fim de habilitá-los para cargos de liderança em organizações, agências de comunicação e marketing, agências digitais e veículos on-line. Objetivos específicos: Desenvolvimento, implementação, análise, mensuração e acompanhamento de resultados de projetos e produtos para a formação profissionais de diversas áreas para utilizar a comunicação e o marketing através das mídias digitais; Formar profissionais para a gestão de conteúdos digitais, incluindo habilidades e competências em marketing digital, planejamento de negócios em mídias digitais, arquitetura da informação e usabilidade e produção de conteúdo; Apresentar todos os aspectos legais que devem ser respeitados para qualquer negócio/ campanha na web.