Lucas Cruz

Boutique design studio focused on digital products, strategy, and branding for global startups and scale-ups. Built by senior designers to deliver high-impact design — fast, smart, and built to last.

At TELUS Digital, I bring fresh ideas to life across diverse projects, from crafting user-centered designs to testing innovative concepts. I’ve had the privilege of collaborating with companies recognized among the 5000 most valuable in the US. My focus is on creating impactful experiences that push the boundaries of design. Clients: Forrester, Marriott, AGS Health, iZotope, and more. *WillowTree has been acquired by TELUS Digital* *Maark has been acquired by WillowTree*

When XP secured its banking license in Brazil, I was recruited to the Cards Team to build the first navigation experience for their bank cards ecosystem. I collaborated with various squads to refine visual aesthetics, develop new design system components, and implement innovative in-app interaction behaviors, ensuring a seamless and engaging user experience. This role allowed me to merge creativity with strategic thinking, delivering impactful results.

I joined C6 Bank before their official launch, initially brought on to work on 6 Minutes, their news portal. However, I soon dove into the C6 Kick project, creating a seamless experience for sending money using just a cell number. I also helped build the first version of internet banking for C6’s clients, enhancing visual design, introducing new interactions, and expanding our design system to support the bank’s rapid growth.

I joined the RA Design Team to enhance the Legal Agreements Platform, driving every step from goal-setting to developer handoff. I also had the privilege of collaborating with Grey Agency on the Cannes Lions-winning Contract Translator project.

At Before, I worked as a Product Designer with front-end coding responsibilities, focusing on a key project for Claro, Brazil’s telecom giant. I played a crucial role in developing their point-of-sale platforms, blending design expertise with technical skills.

At the Software Engineering and Development Laboratory, part of the Federal University of Mato Grosso do Sul, I discovered user-centered design. What began with front-end development swiftly transitioned into a UX Designer role, igniting my journey through advanced studies and certifications.

Strategic UX Management & Research Specialization Advanced professional coursework focused on the intersection of design leadership and product validation. Core competencies: UX Management (Strategy & Tactics): Frameworks for scaling design operations, aligning UX with business goals, and calculating ROI of design. User Research: Application of qualitative and quantitative methods to drive evidence-based product decisions and minimize risk in product development.