Lucas Barón Estarellas

Deputy General Manager @ Boldú

About

Since April 2024 I hold the position of Deputy GM at Boldú, the traditional bakery born in Barcelona in 1939. In this position, together with the the rest of the management team, we lead the strategy, marketing and P&L of the the brand. Boldú currently offers 18 retail locations between Barcelona and Madrid. I graduated from Esade Business School with a Bachelor of Business Administration in July 2022, after completing a semester at Singapore Management University. During my studies, I developed strong analytical, problem-solving, and presentation skills. I started my career as a Business Analyst intern at IQVIA where I participated in a market penetration project for a global pharmaceutical leader. There, I prepared quantitative and qualitative analyses of the market and contributed to the strategic recommendations for the client. Additionally, I have worked as a consultant at Deloitte Belgium, where I have led the expansion and sales of the DSF Platform. Lastly, I am an ex-professional hockey player. I have in played in Spain, England, Belgium and Singapore.

Country

Spain

City

Barcelona

Industry

Hospitality

Skill

General Management, Internal/External Consulting, Digital Strategy, Leadership Communication, Google Sheets, Client Relations, Oral Communication, Customer Service Management, Spreadsheets, English, French, Creative Problem Solving, Product Strategy, Training, Project Planning, Presentations, Management, Financial Analysis, Customer Service, Leadership

Experience

Deputy General Manager

Boldú

2024-4 - Present · 2 yrs 6 mos

España

• Management Board and Executive Committee member. • Strategy, finance and expansion chief.

Professional Field Hockey Player and Academy Coach

Real Club de Polo de Barcelona

2017-9 - 2025-6 · 7 yrs 10 mos

Barcelona, Catalonia, Spain

Professional hockey player for RC Polo de Barcelona's first team (2017 - 2020) & (2024 - 2025) Achievements: · LaLiga de Hockey Champion 2018 · Copa del Rey Champion 2019 · Euro Hockey League 4th place 2019 · LaLiga de Hockey Champion 2025 U-12 Academy hockey coach (2020-2022)

Consultant I & II

Deloitte

2022-9 - 2024-4 · 1 yr 8 mos

Brussels, Brussels Region, Belgium

Led the Deloitte Strategy Framework (DSF). Used by the Deloitte Global service lines to perform Strategy Assessments on the areas of ESG, Cyber, Operational and Digital Risks. Together with the DSF team we led the global expansion strategy of the platform, the development of new areas of assessment, the sales and the training on the platform of the Deloitte users from international member firms. FY24: • Led the DSF strategy, focusing on increasing its global adoption. In constant contact with Partners and Senior roles to discuss the sale of the asset and its strategy. FY23: · Led the global release of the ESG Strategy Area. This area enables project teams to assess clients in their ESG strategy while guiding them towards their sustainability goals. · Presented to and trained Deloitte colleagues from all over the world (EMEA, APAC, LATAM and NA) on how to assess a client in their strategy (ESG, Cyber, Data and Digital) while combining it with the use of the Deloitte Strategy Framework.

Business Analyst - Healthcare Strategy Consulting

IQVIA

2021-9 - 2021-12 · 4 mos

Barcelona, Catalonia, Spain

Participated in a market penetration project for one of the global pharmaceutical leaders: · Performed strategic analysis as a member of Consulting Services team for a global leader in the Pharmaceutical Sector · Prepared quantitative and qualitative analyses of the Contrast Injector Systems in the Spanish and European markets · Participated in the preparation of the strategic recommendations based on conducted analysis to our client · Partnered with client’s stakeholders to identify their needs and gaps · Created sections of reports, presentations and other client deliverables · Proactively developed knowledge of the healthcare industry and IQVIA proprietary data sources, attending trainings and collaborating with an international team

Strategy and Corporate Development

HelMa Cakes

2021-6 - 2021-8 · 3 mos

Barcelona, Catalonia, Spain

Gluten-free pastry delivery start-up: • Prepared detailed margin, pricing documents and presentations focused on the upcoming expansion strategy • Developed the branding and created customized merchandising