Lucas de Almeida Nobre Pires
Marketing Analyst @ Raízen
About
B2B Commercial Strategy professional with an M.Sc. in Chemical Engineering from the University of São Paulo (USP), specializing in international business development within the industrial sector, with a strong focus on oils. Proven track record of managing strategic multinational accounts and leading direct negotiations with global headquarters. Coordinated large-scale imports from suppliers in the United States and China, improving portfolio profitability and competitiveness. Developed technical and commercial solutions aligned with global standards, strengthening long-term customer and supplier partnerships. Combining a strong technical background with commercial expertise in: • International B2B relationship management • Business development and pipeline growth • Cross-cultural negotiations and pricing strategy Fluent in English, with experience using Salesforce CRM and data analytics tools.
Brazil
São Paulo
Oil & Energy
Estratégia de vendas, Negociação, Gestão de relacionamento com o cliente (CRM), Desenvolvimento de pipeline, Novas oportunidades de negócios, Processo de venda, Salesforce.com, Entrega de projetos, Gestão de projetos, Solução de problemas técnicos, Inovação aberta, Melhoria de processos, Inteligência de mercado, Estratégia de preço, Pensamento crítico, Atendimento ao cliente, Satisfação do cliente, Gestão de tempo, Resolução de problemas, Comunicação
Experience

Marketing Analyst
São Paulo, Brasil
• Conduct market intelligence and competitive analysis to identify growth opportunities. • Analyze market and commercial data to support strategic decision-making. • Lead commercial planning and define targets for sales incentive programs. • Manage the strategic B2B lubricants portfolio, optimizing positioning and profitability. • Drive business development initiatives across new industrial segments. • Develop and execute sell-in and sell-out strategies in collaboration with commercial teams. • Lead trade marketing initiatives to strengthen market presence and customer engagement.

Internal Seller
São Paulo, Brasil
• Managed strategic multinational accounts in the tire industry, supporting a significant share of the business unit's revenue. • Led direct negotiations with global headquarters, driving international commercial agreements and strategic partnerships. • Developed technical and commercial solutions aligned with global standards, delivering value to key customers and strengthening long-term relationships. • Partnered with Marketing and Procurement to align commercial strategies, optimize portfolio profitability, and identify new business opportunities.

Marketing Analyst
São Paulo, Brazil
• Managed strategic supplier relationships and sourcing initiatives with partners in the United States and China, enhancing supply chain efficiency. • Led large-scale import projects, improving profitability and strengthening the competitiveness of the product portfolio. • Defined pricing policies and developed go-to-market strategies for new product launches, driving commercial growth. • Represented the company at major industry trade shows and customer events, expanding market intelligence and identifying new business opportunities.

Strategist Specialist
São Paulo, Brasil
• Designed and delivered a customized innovation solution for a strategic client, creating differentiated business value. • Assessed client operations and applied Chemical Engineering expertise to support the development and successful implementation of the project.

Trainee
Maceió, Brazil
• Completed a structured trainee program within a student-led consulting organization, developing expertise in project management, consulting methodologies, and the Junior Enterprise Movement. • Contributed to Occupational Health and Safety consulting projects, supporting the delivery of technical solutions for clients.

Business Advisor
Maceió, Brazil
• Supported the Executive Board in developing strategic partnerships, securing sponsorships, and expanding the visibility of the Junior Enterprise Movement. • Engaged with companies, institutions, and student entrepreneurs to promote entrepreneurship education and strengthen the Junior Enterprise ecosystem in Alagoas.

Undergraduate Research
Maceió, Brazil
Awarded an undergraduate research scholarship for the 2018–2019 academic year to conduct research on two-element boiler level control. Applied mathematical models and dynamic simulations of water-tube boilers to evaluate system responses and support the optimization of control strategies.

Internship
Hop Bros Cervejaria
Maceió, Brazil
Supervised and monitored the craft beer brewing process. Actively participated in brewery sales events.
Education
Chemical Technology & Biotechnology
Graduação-sanduíche de 12 meses pelo programa Ciências sem Fronteiras durante o período entre Setembro de 2015 e Agosto de 2016. Acompanhamento no projeto de mestrado “Investigating the effect of nanomaterials in combination with organic and inorganic contaminants with aquatic test organisms” em análises laboratoriais de variáveis que influenciam no processo de fagocitose de microrganismos aquáticos em meios com diferentes concentrações de contaminantes. Disciplinas cursadas na área de tecnologia química e biotecnologia.
Lucas de Almeida Nobre Pires's Contact Information
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