Lucas Villazon

Own and execute the overall Australia market strategy, aligning with global company objectives. Hold full P&L responsibility, including revenue growth, budgeting, and profitability targets. Drive sales performance and business development, securing key partnerships and enterprise accounts. Lead and scale the local Australian team, fostering a high-performance culture. Adapt and localize the product strategy to meet Australian market needs and regulatory requirements. Oversee marketing and brand positioning to establish CRENEX as a leading proptech solution in Australia. Build and maintain strong relationships with key clients, industry stakeholders, and partners.

Product Manager | CRENEX (Current Role) Develop and execute product strategy and roadmap aligned with company goals and market demands. Define features and functionalities tailored to real estate professionals and end-users, enhancing usability and satisfaction. Collaborate with cross-functional teams—development, marketing, sales, and support—to ensure successful product launches. Oversee UX design, product testing, and release management to deliver high-quality, reliable SaaS solutions. Gather and analyze customer feedback to drive continuous product improvement and innovation. Create training materials and maintain comprehensive documentation for internal teams and end-users.

Sales Executive | Coliving Spaces Drove resident acquisition through engaging property tours and presentations, showcasing key amenities and benefits. Built lasting relationships with residents, delivering tailored solutions that boosted satisfaction and retention. Developed and executed sales strategies and campaigns, consistently achieving revenue targets. Leveraged customer feedback and performance metrics to optimize offerings and enhance the resident experience. Collaborated with marketing and cross-functional teams to ensure cohesive, results-driven initiatives.

Spearheaded comprehensive digital marketing campaigns to boost brand visibility and engagement. Served as Community Manager, fostering meaningful connections and interactions to strengthen brand loyalty. Delivered personalized customer service, promptly addressing inquiries, concerns, and feedback to ensure client satisfaction. Managed billing processes with precision, streamlining financial transactions and maintaining an efficient invoicing system.

Marketing & Sales / Business Administration Support | Real Estate Managed multi-channel marketing campaigns, both national and local, and assisted in producing marketing materials and website updates. Participated in market analysis, mailing campaigns, and operational procedures to support sales growth. Assisted advisors with listing presentations, attended training, and enhanced company and agent social media platforms, tracking analytics for performance insights. Supported daily sales efforts, communicated with advisors, prospects, and vendors, and conducted research and data gathering to inform strategy. Assisted in agent recruitment campaigns and supported the Office Administrator in onboarding new advisors.

Authorized to approve and sign tax and legal documents on behalf of the company. Serves as a member of the Board of Directors, participating in strategic decision-making and corporate governance. Shareholder, holding an ownership stake in the company.