Lucas Soares

Head of Product @ Bilheteria Digital

About

I have been in the product area for almost 10 years. During that time, I have specialized in transforming complex challenges into solutions that truly deliver value, both for users and for the business. My career has taken me through several markets and uncertain scenarios, where I learned how to guide product teams toward solid strategies and build high-performance teams. I have worked in renowned national and international companies, such as Nestlé, Rock Content, ThoughtWorks, GAP, and Shell. In the last two years, I have been in charge of structuring the product, innovation, and data areas at Bilheteria Digital, one of the top three event ticket companies in Latin America. As a PM, I have solid skills in: 🟩 Problem Definition: I transform abstract pains into clear and well-defined problems. 🟩 Research: I avoid the obvious with agility when building in-depth research. 🟩 Experimentation: I define, create, and test hypotheses that have already generated initiatives that make a lot of money. 🟩 Metrics and Indicators: I built data hubs and indicators for all areas in the companies I worked for. 🟩 Data Analysis: With the mathematical background of an engineer, I perform analyses beyond the obvious. 🟩 Delivery: I was responsible for large software deliveries, both technical and non-technical, using methodologies such as Scrum, Kanban, Safe, PMBok, and Go Horse 🐎. 🟩 Go to Market: I participated in product launches that worked and others that failed miserably. As a professional: 🟩 I make sure that writing is a tool for solving problems. 🟩 I make listening to customers an essential part of my routine. 🟩 I live essentialism as a daily mantra to make my work more productive. 🟩 I am obsessed with transforming teams that have never worked together into harmonious teams. 🟩 I believe that AI is a tool to help teams work more effectively and enjoy life outside of the professional environment. Outside of work: 🟩 I am an ultramarathon trail runner and have competed in races that lasted more than ten hours. 🟩 I am an essentialist in practice and I convey the idea of a simple and meaningful life through the Essential Life newsletter.

Country

Brazil

City

Salvador

Industry

Health, Wellness & Fitness

Skill

vibe coding, Marca pessoal, Gestão de produtos, Inteligência artificial, Product Ops, Inteligência de negócios (BI), Otimização de processos, Análise de Dados, growth, Estratégia de conteúdo, Copywriting, Product Analytics, gestão de produtos, Microsoft Office, Gestão, Liderança de equipe, Inglês, Product Delivery, Product Management, Product Strategy

Experience

Head of Product

Bilheteria Digital

2025-1 - Present · 1 yr 9 mos

São Paulo, Brasil

• Produto: gestão do time, product ops, estratégia, orçamento, okrs, IA, payments, product analytics, marketplace, gtm. • Novos Negócios: estrutura, estratégia, BI, portfólio, parcerias, novas BUs. • Resultados Financeiros: +104% em produtos transacionais yoy.

Senior Product Manager

Bilheteria Digital

2023-7 - 2025-1 · 1 yr 7 mos

Remote

• Responsible for structuring the product and data departments. • Led the management of the company's Innovation (B2B) and Data teams. • Hiring and overseeing new Product Managers (PMs). • Building and maintaining best practices for product operations. • Delivered an event performance dashboard with an adoption rate of over 55%.

Founder & Creator

MindTrail

2023-12 - Present · 2 yrs 10 mos

Salvador, Bahia, Brasil

• Building a newsletter and community focused on Essentialism, Sports, and Mental Health. • Using growth techniques for experimentation. • Managing social media as an acquisition channel. • Achieving a monthly growth of 30% in new subscribers.

Mentor

Awari

2023-5 - 2024-4 · 1 yr

Remote

• Mentorship and guidance for over 40 professionals. • Top mentor on the platform with a 4.9/5 rating.

Product Management Professor

Awari

2022-1 - 2023-12 · 2 yrs

Remote

• Responsible for teaching Product Management courses. • Facilitated practical workshops for content application. • Prepared theoretical materials for class execution. • Result: Over 150 students and an average course rating of 4.5/5.

Senior Product Manager

Thoughtworks

2022-5 - 2023-6 · 1 yr 2 mos

• Product management and strategy consultant. • Co-creation of product ops processes for TW’s product chapter. • Led acquisition experiments for a major fashion marketplace. • Managed the delivery of a technical product for the oil and gas industry. • Departure following a company layoff.

Co founder

Product Haus

2022-7 - 2022-12 · 6 mos

Remote

• Co-founder of Product Haus, a no-code micro-SaaS focused on making tech education more accessible. • Created the company’s positioning and value proposition. • Redesigned the platform's user experience. • Co-created the product strategy and conducted market analysis. • Built and tested 4 different acquisition channels. • Over 600 recurring customers with an LTV/CAC ratio of 3.45. • Sold the business to a private investor.

Senior Product Manager

BossaBox

2021-5 - 2022-6 · 1 yr 2 mos

Remote

• Managed the digital product responsible for registration, management, and tracking of the selection process for a tech talent pool with over 30,000 signups. • Defined and executed growth and product experiments. • Created no-code MVPs using tools like Bubble, GlideApps, Zapier, Maker, and Notion. • Conducted discovery for new solutions that generated products with over 400K MRR in new revenue. • Increased user registration conversion by 30%.

Business Unit Leader

BossaBox

2021-7 - 2022-3 · 9 mos

Remote

• Led the Supply Generation business unit, responsible for attracting, qualifying, and allocating tech professionals into project squads. • Managed the marketing, product, and recruitment teams. • Delivered a performance dashboard that connected all product, marketing, and recruitment metrics into a funnel view for business unit performance analysis. • Reduced the tech talent selection process time by 40%. • Increased the simultaneous squad allocation capacity by 25%.

Product Manager

BossaBox

2019-6 - 2021-4 · 1 yr 11 mos

Remote

• Digital product consultant at Advanced Corretora, responsible for leading the company's digital transformation project. • Experience working in the financial market in the areas of commercial exchange, tourism, advanced, and remittance. • Successfully launched 4 different products over a one-year project. • Awarded as the top-performing squad of 2019 on the platform. • Participated in marketplace projects for major companies such as Nestlé and Movvi.

Product Manager

Ion Interactive

2020-7 - 2021-4 · 10 mos

Remote

• Responsible for the company’s main product, ION Interactive. • Managed a global team distributed across 8 countries. • Built the product's data hub, focusing on business, product, and usability metrics. • Led the infrastructure migration project from AWS to GCP, resulting in a 30% reduction in product maintenance costs. • Directed the product modularization strategy for new pricing.

Product & Co-founder

Linkfor

2018-2 - 2019-6 · 1 yr 5 mos

Remote

• Founder and responsible for the product, design, and business areas. • Built and validated the business model for a product squad marketplace. • Developed a base of over 3,000 tech professionals. • Participated in relevant business acceleration programs. • Developed over 30 digital products.

Product Designer

Smart Consultoria

2016-12 - 2018-1 · 1 yr 2 mos

Remote

• Front-end development: HTML, CSS, Bootstrap, WordPress, and Angular. • Discovery and research of new products. • Usability testing. • Creation of experiments and A/B testing. • Building design systems. • Promoted to Mid-Level Product Designer.

Product Designer

Smart Consultoria

2016-1 - 2016-11 · 11 mos

Brasília

• Transitioned to the UI/UX design area. • Discovery and research for building digital products for the group. • Created the design system for the group’s internal products. • Delivered corporate presentations to stakeholders.