Lucas Pereira

Co-founded an audiovisual production studio. Lead all operations end-to-end: client negotiations, project scoping, financial discipline, team coordination. Designed and operate the studio's complete Airtable-based operating system: financial management (cash flow, AP/AR, per-project P&L), project budgeting calculator, CRM for clients and leads, shotlist generation module, social media planning, and Asana-style task management, all unified under a single Interface layer. Plug Claude in as the daily AI assistant: drafts proposals, generates shotlists from approved scripts, writes personalized outreach for leads sitting in Airtable, and answers operational questions on demand.

- Built a custom Airtable-powered operating system replacing 4+ disconnected tools with a single source of truth. - Designed and shipped modules for: financial management (cash flow, AP/AR, per-project P&L), project budgeting calculator, CRM (clients + leads), social media planning, shotlist/call-sheet for production days, and Asana-style task management, all unified under a single Interface layer. - Integrated Claude AI via Cobuilder and AI fields for proposal drafting, creative briefing automation, and content generation, improving average project margin by 50%. - Lead end-to-end branding, client negotiations, project scoping and delivery.

- Architected the brand's full operating system in Airtable: financial controls (cash flow, AP/AR, P&L), collection budgeting calculator, sales target dashboards by channel, Asana-style task management, product tech sheets with automated unit cost / COGS / markup logic. - Integrated ecommerce platform with Airtable for unified order, inventory and OTB/stock-coverage views; built recurring forecasting and inventory control routines. - Led fundraising round, producing investor-ready studies and reports and supporting active negotiation. Result: 30% online revenue growth in 12 months.

- Founded and ran a tattoo studio and art gallery that scaled 350% growth in 2 years, serving 8,000+ clients and building a 50K-follower Instagram audience. - Built and operated the studio's full back-office in Airtable: client CRM, scheduling and calendar management, financial controls, inventory/supplies, social media planning, sales targets and goal tracking. The system blueprint I'd later refine and replicate for consulting clients. - Led the creative team (recruiting, culture, mentorship), brand strategy, and digital + offline marketing.

- Built a custom Airtable financial management system with executive Interface for the agency's leadership. - Conducted financial diagnostics, identifying cost-reduction and profitability initiatives. - Supported business model design for the studio's planned coworking + photography hub expansion.

- Consolidated a large multi-client sales database (state-wide medical equipment distribution across Rio de Janeiro) into a structured Airtable base. - Designed an interactive Airtable Interface as a client-facing report, replacing static spreadsheets with a live, drillable dashboard. - Identified geographic expansion opportunities; recommendations contributed to a 20% revenue increase in the first 6 months.

- Traded foreign exchange for corporate clients with regulatory compliance and operational efficiency. - Built strong relationships, delivering tailored hedging solutions aligned with client objectives. - Analyzed market scenarios in real-time, maximizing results for the bank and clients.

- Acted as internal strategy consultant to senior management, analyzing trends and impacts to support long-term decision-making. - Prepared market research and benchmarking studies, supporting priority-setting and resource allocation. - Outputs were used directly by the executive board for strategic decisions.

- Operated back office of power purchase and sale contracts, ensuring contractual accuracy and compliance. - Monitored cash flow and produced financial reports supporting management decisions. - Collaborated with operations, finance and legal teams to ensure efficient transaction execution.