Lucas Farias
Strategy & Performance Manager | Collections @ Lojas Quero-Quero S.A.
About
Executivo de estratégia e performance com mais de 8 anos de experiência em crédito, cobrança, produtos financeiros e transformação operacional no varejo financeiro.Atualmente lidero iniciativas estratégicas na Quero-Quero VerdeCard, com responsabilidade sobre performance, definição de estratégias de recuperação, gestão orçamentária e execução cross-functional entre áreas de Produto, Analytics, Operações e Tecnologia, impactando um portfólio de aproximadamente R$1,5 bilhão ao ano.Tenho histórico comprovado de geração de impacto financeiro relevante por meio de decisões orientadas a dados, execução estruturada e alinhamento entre áreas. Entre os principais resultados:• +R$18,3MM/ano com redesenho de modelo de incentivos• +R$15,4MM/ano via canais digitais de cobrança (WhatsApp)• -R$8MM/ano em perdas financeiras com transformação da cobrança• +R$7,4MM/ano de EBITDA com otimização de produtos• +R$5,2MM/ano em receita com novos serviços financeiros digitaisAtuação forte em:• Estratégia de Crédito & Cobrança• Produtos Financeiros• Gestão de Performance e KPIs• Budget, Forecast e Rentabilidade• Analytics & Data-Driven Decision Making• Transformação Operacional• Liderança e gestão de stakeholdersMinha formação em engenharia, aliada ao MBA pela FGV, me permite atuar com visão analítica, estruturada e orientada a resultado, conectando estratégia, dados e execução.Idiomas:• Inglês — C1• Alemão — B2
Brazil
Santa Maria
Retail
Seguros, Planejamento financeiro, Comitês, Implementação de estratégia, Parcerias, Satisfação do cliente, Suporte ao cliente, Serviços financeiros, Kanban, Liderança de equipe multifuncional, Scrum, Marketing de produtos, Planejamento de mercado, Entrega de produtos, Insights de negócios, Apresentações, Controle interno, Relatórios financeiros, Modelagem financeira, Projeções
Experience

Strategy & Performance Manager | Collections
Кашуэйринья, RS
Responsável pela estratégia e performance de cobrança em um portfólio de ~R$1,5 bilhão, com foco em eficiência, recuperação e impacto financeiro. • Leading strategy, performance and operational transformation across credit and collections in a R$1.5B portfolio. • Lead a 15-member cross-functional team (BI, Product, Strategy, Operations), improving productivity by +20% through structured management and performance routines. • Manage budgeting, cost control and resource allocation, reducing operational costs by 15% (~R$1MM/year) while maintaining performance. • Design and implement data-driven performance frameworks (KPIs, dashboards, executive reporting), enhancing decision-making and visibility. • Drive operational transformation initiatives, improving efficiency, scalability and customer experience. • Conduct capacity planning and workload optimization, increasing delivery predictability and execution quality. • Lead stakeholder and BPOs alignment across business, product, technology and operations teams. • Present strategic insights and performance results to senior leadership and executive committees.

Product & Strategy Manager
Кашуэйринья, RS
Responsável pela estratégia, precificação e rentabilidade de produtos financeiros vinculados ao cartão de crédito, incluindo juros de atraso, parcelamentos e renegociação, com foco em crescimento de receita e otimização do portfólio. Owned the strategy, performance and financial optimization of credit card-linked products, including interest (late fees), installment plans, revolving credit and debt renegotiation solutions, within a large-scale retail financial operation. • Managed a portfolio of 400,000+ customers, generating ~R$200MM/year in revenue. • Defined pricing, profitability and growth strategies across financial products, optimizing revenue and customer lifecycle performance. • Built and managed budgeting and forecasting models, including revenue projections, scenario simulations and financial tracking. • Conducted feasibility studies and advanced scenario modeling (pricing, discounts, delinquency bands, regulatory impacts), supporting strategic decision-making. • Identified and implemented system and process improvements to increase operational efficiency and product profitability. • Led cross-functional initiatives across Product, Operations, Customer Experience and Technology. • Defined targets and performance metrics, working closely with field teams, retail stores and supervisors to drive execution and results. • Delivered training programs (virtual and in-person) to scale product adoption, improve customer approach and enhance commercial performance. • Monitored and optimized call center performance, refining scripts and customer interaction strategies to increase conversion and revenue.

Strategy & Analytics Trainee
Cachoeirinha, Rio Grande do Sul
Atuação no desenvolvimento de análises estratégicas e iniciativas de performance, com foco em geração de eficiência e suporte à tomada de decisão baseada em dados. • Delivered projects focused on cost optimization and profitability improvement. • Developed analytical models and reporting structures to support business strategy.

Application Engineer Intern
Jaragua do Sul, SC
Atuação no desenvolvimento de soluções de engenharia customizadas, com foco em análise técnica, eficiência e atendimento a necessidades específicas de clientes industriais, consolidando base analítica e visão estruturada. • Supported the development of customized engineering solutions for industrial clients, working at the interface between engineering, operations and customer requirements. • Developed tailored solutions for electric motors based on specific client needs and technical constraints. • Acted as a bridge between engineering, supply chain and industrial teams to define optimal product configurations. • Built analytical models and calculation tools to support engineering decisions (e.g., load distribution and mechanical behavior). • Contributed to process standardization and technical documentation, improving efficiency and knowledge sharing. • Participated in the development of an innovative component for motor terminal box support.

Director of Strategic Planning
Санта-Мария, RS
Responsável pelo planejamento estratégico e coordenação de projetos, garantindo alinhamento entre objetivos, execução e resultados da equipe. • Led strategic planning and project coordination for a multidisciplinary engineering team, ensuring alignment between technical development and team objectives. • Defined strategic roadmap and priorities for the team. • Coordinated projects and cross-functional activities. • Oversaw execution and alignment across different technical areas.

Product Development Engineer
Karlsruhe e Região
Atuação no desenvolvimento de componentes automotivos de alta performance, utilizando métodos avançados de otimização e simulação em ambiente internacional. • Led the development of high-performance automotive components within a competitive Formula Student team, focusing on innovation, simulation and advanced engineering methods. • Designed brake calipers using topological optimization, improving performance and weight efficiency. • Conducted simulations and research in vehicle dynamics and structural optimization. • Worked with advanced manufacturing technologies, including 3D printing (DMLS). • Collaborated in an international, high-performance engineering environment.

Project Engineer - Brake System
Санта-Мария, RS
Desenvolvimento completo do sistema de freios, desde concepção até testes e validação, com foco em desempenho, inovação e confiabilidade. • Led the development of the vehicle braking system, combining engineering design, testing and performance validation. • Led end-to-end development of the braking system. • Applied engineering methodologies such as FMEA and QFD. • Conducted testing and validation using advanced measurement techniques. • Developed solutions to improve system performance and reliability.
Education
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