LUCAS CARVALHO

• Strategic and operational leadership of the sales department, focused on the creation, execution, and continuous evolution of strategies for generating and qualifying highly qualified leads, leveraging market intelligence, advanced automation, CRM, and sales engagement tools to build a predictable, scalable, and conversion-oriented pipeline. • Definition, implementation, and management of personalized, data-driven sales approaches aligned with the ICP (Ideal Customer Profile) and specific market segments, optimizing engagement at all stages of the sales funnel, with a strong emphasis on outbound sales and account-based marketing (ABM). • Rigorous monitoring and continuous analysis of KPIs and sales metrics, utilizing dashboards, BI tools, and predictive analytics to identify bottlenecks, opportunities, and agile decision-making, aimed at achieving aggressive growth, market expansion, and profitability goals. • Structuring and leading scalable, repeatable sales processes, fostering high team performance, increased productivity, operational excellence, and maximized financial results for V4 Company and its clients, focusing on sustainability and sustainable growth. • Management and development of sales teams, promoting continuous training, a high-performance culture, strategic alignment, and engagement, ensuring a collaborative and results-oriented environment.

• Strategic prospecting and qualification of leads, leveraging advanced commercial intelligence tools, automation, and data analysis, actively contributing to predictable and scalable sales pipeline growth. • Development and execution of personalized, multichannel, and data-driven approaches to maximize engagement with leads at various stages of the sales funnel, focusing on outbound strategies and account-based marketing (ABM). • Direct collaboration with the sales team (closers), ensuring a smooth and efficient transition of qualified leads, promoting a consistent buying experience, and positively impacting conversion rates. • Ongoing monitoring of key performance indicators (KPIs), data analysis, and implementation of strategic adjustments to ensure goal achievement, continuous improvement, and prospecting process optimization.

• Liderança estratégica e operacional das áreas de Marketing, Vendas e Operações, com foco na estruturação de modelos escaláveis, previsíveis e orientados à performance, atuando como elo entre estratégia, dados e execução. • Planejamento e implementação de estratégias operacionais data-driven, definindo frameworks de gestão, rotinas de acompanhamento e governança de indicadores para suporte à tomada de decisão executiva. • Definição, monitoramento e análise contínua de KPIs estratégicos, utilizando dashboards em Power BI, BI e análises avançadas para identificação de gargalos, oportunidades de crescimento e otimização de recursos. • Estruturação e otimização de processos operacionais e comerciais, garantindo eficiência, padronização, previsibilidade de resultados e alinhamento entre marketing, vendas e objetivos de negócio. • Atuação direta na integração entre áreas, alinhando estratégia comercial, operações e performance, com foco em crescimento sustentável, eficiência operacional e geração de valor ao negócio. • Suporte à liderança e às equipes na construção de uma cultura orientada a dados, performance e melhoria contínua, promovendo decisões mais assertivas e execução disciplinada. Competências aplicadas: Gestão Operacional · Planejamento Estratégico · Análise de Dados · KPIs e Inteligência de Negócios · Business Intelligence (Power BI) · Performance e Escala

• Develop and implement digital marketing strategies for companies across various sectors, focusing on the creation of relevant content, campaign management, and performance metrics analysis. • Plan and execute result-driven marketing actions aimed at maximizing brand online presence, strengthening audience engagement, and generating qualified leads. • Manage campaigns across multiple digital channels, including social media, email marketing, and paid media, optimizing investments and increasing return on marketing initiatives. • Continuously analyze data and key performance indicators (KPIs) to adjust strategies, identify growth opportunities, and boost the digital performance of businesses.

• Managed customer relationships, ensuring that every interaction was positive, effective, and aligned with the company's quality standards. • Performed administrative support and account management, ensuring accurate record updates, contract follow-ups, and issue resolution, contributing to internal process efficiency. • Served as the direct point of contact for clients, identifying their needs and proposing tailored solutions to promote satisfaction and loyalty. • Delivered humanized and approachable service, aiming to facilitate clients' daily experiences and strengthen long-term relationships while focusing on optimizing administrative workflows.

• Worked in the commercial and collections department, managing financial operations to maintain the company’s financial health through personalized negotiations and follow-ups with clients. • Built trust-based relationships with clients, adopting an empathetic and solution-oriented approach to lead collection negotiations, balancing company needs with client expectations. • Contributed to the organization, control, and accuracy of accounting records, ensuring that all financial operations were conducted transparently and in compliance with internal standards. • Supported the team in preparing financial reports, assisting in data analysis to inform strategic decision-making within the commercial area.

• Worked in the Commercial Department as an Administrative Assistant, providing customer service, identifying needs and business opportunities, and strengthening relationships with clients and partners. • Organized and managed inventory, ensuring product availability, inventory control, and operational efficiency, contributing to smooth commercial operations. • Managed financial transactions as Treasurer, ensuring accurate resource handling, precise record-keeping, and adherence to financial procedures, directly supporting the station's financial health and success. • Collaborated with various departments to align administrative, commercial, and financial operations, ensuring a positive and efficient customer experience.

• Provided personalized financial consulting, guiding clients in the efficient management of their finances and identifying solutions tailored to their individual needs and goals. • Delivered consultative customer service, simplifying financial concepts and promoting financial education to enable safer and more informed decisions. • Developed guidance strategies to help clients better structure their resources, focusing on their financial well-being and the achievement of personal projects. • Acted as a facilitator between clients and available financial solutions, fostering trust-based relationships and offering a welcoming and humanized service experience.

• Provided specialized financial consulting for clients in the real estate sector, offering personalized guidance on credit, financing, and investments to support safe and well-informed financial decisions. • Delivered consultative customer service, building trust-based relationships and identifying clients’ real needs, with a focus on helping them achieve their goals and realize home ownership. • Simplified complex financial processes, promoting clear and accessible communication to ensure a smoother and more straightforward client experience. • Actively analyzed clients’ financial profiles, recommending the best credit solutions and financing alternatives to optimize outcomes and enhance decision-making confidence.

• Provided customer service, focusing on understanding and meeting customer needs to ensure a pleasant and effective shopping experience. • Organized and maintained inventory, optimizing product flow and improving store operational efficiency. • Managed financial transactions as a Cashier, ensuring accuracy, agility, and courteous customer service. • Replenished products, keeping shelves well-stocked and visually appealing for customers. • Assisted customers as a Sales Associate, offering guidance and product information to enhance their shopping satisfaction.

Formação focada em análise de dados aplicada à tomada de decisão, com ênfase em estatística, modelagem de dados, visualização e interpretação de informações estratégicas. Desenvolvimento de competências em: • Análise e tratamento de dados • Criação e leitura de indicadores (KPIs) • Visualização de dados e painéis (Power BI) • Pensamento analítico orientado a negócio • Suporte à tomada de decisão estratégica Curso alinhado à aplicação prática de dados em contextos de marketing, vendas, performance e operações, fortalecendo uma atuação profissional orientada por métricas e resultados.