lucas burt

Develop and execute digital strategies for Leupold's website and social platforms. Raise the general level of badassery and other cool things like that.

As an account executive and contract copywriter, I developed Evive’s brand directive, wrote marketing email blasts, and pitched ideas to clients. I also helped acquire new business through warm leads and cold calls when necessary.

I’ve been dropped off on the top of a mountain by helicopter, asked to put out a forest fire, and left to walk out. Did I mention we were stranded overnight with no provisions? Yeah, I’m a man, I know.

Without a minute of riding experience, MCUSA brought me on board to speak to consumers through the eyes of a novice rider. Extensive research and numerous feature articles expanded my knowledge of the niche market and launched my writing career. It was also the catalyst for my fourth concussion.

Between auditions in NYC, I worked retail. Yep, I was 'that' guy. Despite making money, being rejected that much isn’t good for the psyche. Although, my wife would beg to differ.

I spent 30-hours a week in a kiosk so small my knees hit every wall as I spun around on my padded stool. And yes, the kiosk was in a Walmart. But I sold the $#!+ out of those phones. Enough said.

Writer. Brand Manager. Strategist. I head up a dedicated creative team that develops and executes brand campaigns across multiple platforms, including digital, retail, and print.

My role at Frank Creative fell somewhere in-between a copywriter, content manager, and project producer. I outlined and wrote sales meeting presentations for multi-million dollar companies while being responsible for AND 1 Basketball's social media efforts. I helped create marketing plans, including strategy, content, and execution. I worked closely with designers in developing concept presentations, creating national ad campaigns, and critiquing work. I also wrote marketing email blasts, website content, and headlines of all shapes and sizes. Between multiple deadlines, client relations, and pitch meetings, I still found time to bring the fun daily.

NIKE, Inc. is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; For more information, visit www.nike.com and follow @Nike.

Copywriter. Video Producer. Strategic Storyteller. I create premium brand experiences for Nike Tech employees through internal campaigns, event production, and targeted communication. I develop and maintain department-wide templates, create long-term strategies, craft CIO communication, and consult with project and program communication managers to ensure their deliverables exude the NIKE, Inc. brand voice.

Graduated magna cum laude (3.76 G.P.A)"]