Luca Lauria

Support WW PR regions on all topics related to watches and jewelry. - Press Materials: Development and WW distribution of PR materials such as press releases (incl. translations) and visual assets (dedicated shootings/pack shot images). - PR Samples: Delivery of PR samples to WW regions based on PR strategy, forecasted market allocation and specific shooting requests. Coordination of logistics and all related tracking documents. - VIPs/Influencers: Development of global influencer gifting campaigns and support of WW regions with VIPs/influencers’ gifting and product placement. - Events/Press Days: Coordination of all PR activities related to international High Watchmaking/High Jewelry events and press days, including the development of press materials, PR briefs, collaterals and gifts, organization of press appointments, interviews and logistic aspects (hotels, transfers, etc.), as well as press presentations to international media. - PR Monitoring: Tracking and analysis of PR performance and media coverage through a dedicated on-line database (DMR).

Coordination and implementation of the #GucciWonderland event in Geneva, the brand’s first high watchmaking physical exhibition.

Development of a marketing strategy in order to implement the Italian watch brand into the Swiss market.

Development of a digital marketing strategy in order to reinforce the presence of DSQUARED2 accessories within the Chinese market.

360° support WW marketing/communications regions on all topics related to watches and jewelry. - Media & Advertising : social media paid & organic campaigns, influencer activations, ADV & digital projects briefs, media planning. - PR : editorial reports, influencer gifting, distribution of PR materials, shipment of PR samples. - Events : organization of Brand Experience programs and other CRM activities. Reinforced the visibility of watches and jewelry categories on social media by increasing influencer activities in the EMEA region, reaching over 5 mio impressions in 2020 (+120% YoY).

- Bilingual curriculum in English and Italian. - Graduated with distinction «Cum Laude». - Thesis : Development of a responsible collaboration between Gucci and Cactus Plant Flea Market appealing to GenZ.

- Bilingual curriculum in German and French. - Graduated with distinction «Magna Cum Laude». - Thesis : Analysis of the influence of Nike Brand Ambassadors on Instagram.

Three-module certification covering jewelry, diamonds and colored stones essentials.

This course helped me to get a detailed vision of how to develop a successful business.

This course helped me to understand the basics of the fashion industry and confirmed my desire to work in this field.