Lubi Neves

Focused on customer retention and expansion across the Latin American market, working remotely from Brazil. Responsible for driving churn mitigation strategies, renewal negotiations, customer training, product demonstrations, and onboarding processes.

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As a professor in the MBA programs at Unilasalle: - I teach the courses "Commercial Innovation" and "Entrepreneurship and Innovation in Education."

As an innovation and customer experience analyst at Unilasalle, - I coordinated the La Salle Tech startup incubator, serving entrepreneurs in the health, education, creative industry, and ESG segments. - I facilitated workshops and lectures, providing around 2,000 consultations for business owners and high school and college students. - I participated as a mentor and panelist in programs focused on the product-market fit of business ideas. - I promoted the first event to reactivate the local innovation ecosystem of Canoas post-pandemic. - I participated in online seminars in Spanish and English at the invitation of the La Salle network. - I acted as a guest mentor in a hackathon organized by Sicredi. - I applied the design thinking methodology with workshops on ideation, customer research, and mapping the Unilasalle customer journey. - I negotiated space rentals at the university and incompany programs. - I was the account manager for incompany products with the client Santa Casa. - I managed the first edition of the six-day event Sapiens, aimed at the 12,000 students in the network. - I negotiated proposals with regionally and nationally relevant figures to participate in the events and programs developed by the university.

As the creator of the consulting methodologies at Luz Branca Co.: - I created the "Descomplica Marketing" methodology, which integrates personal branding strategies, content marketing, and automation for professionals seeking to build authority on social media. - I developed marketing strategies for six clients in the e-commerce and local business segments. - I invested over R$ 100,000 in paid media on Google and Meta Ads platforms. Creator of "Descomplica Marketing," a "do-it-with-you" consulting and advisory methodology for personal brand strategy positioning on LinkedIn and Instagram. - I produced content for blog posts, social media, and email marketing. Tools: Hubspot CRM, Discord, Notion.

Responsável por estruturar e implementar estratégias integradas de inbound marketing, focando em atrair, engajar e converter leads qualificados através de conteúdos relevantes e campanhas eficazes. Além disso, desenvolvo estratégias de outbound sales para identificar e alcançar prospects de alto potencial, coordenando com a equipe de vendas para garantir a execução eficiente dessas estratégias. Desenho e atualizo o playbook de vendas da empresa, assegurando que ele contenha processos, melhores práticas e scripts que maximizem a eficácia da equipe de vendas. Também capacito, dou suporte contínuo e atuo como Sales Development Representative (SDRs), atuando no processo de prospecção e qualificação de leads, estabelecendo metas claras e fornecendo feedback regular para otimizar o desempenho da equipe.

As a partner and head of marketing at the W&A group: - I design and conduct meetings for presenting business proposals. - I am primarily responsible for the company's marketing strategy. - I manage suppliers in the production of creatives and content for the company's social media. - I evaluate trends and business opportunities for the company. - I develop methodologies for courses, workshops, lectures, consulting, and programs on the themes of innovation and marketing. Tools: Asana, Slack, Google Workspace.

As an associate consultant at the W&A Group: - I am responsible for projects implementing innovation ecosystems in 12 small and medium-sized municipalities in Rio Grande do Sul, such as Ijuí, Campo Bom, and São Borja. - I conduct workshops, research, and consulting to form networks that promote innovation. - I manage relationships with around 500 local leaders from the public sector, businesses, universities, and organizations. - I am responsible for the methodology and the training of the consulting team in the method.

As an associate consultant at Semente, - I managed projects that collectively served around 600 startups and companies. - I delivered lectures, workshops, and consulting on business management and marketing topics. - I designed business proposals and participated in prospecting meetings that contributed to acquiring 2 new consulting project clients. - I managed accounts for clients such as Mercado Livre and Sebrae. Tools: Slack, Feedz, Google Workspace, Dropbox, Zoom.

As a portfolio manager at Grow+, - I redesigned the startup acceleration program. - I wrote business proposals for consulting and advisory services in innovation for companies. - I participated in commercial prospecting meetings. - I acted as a speaker, facilitator, and consultant for clients such as Unimed, Unicredi, Enel, ABDI, Abicalçados, Ouro e Prata, Marcopolo, and Randon. - I designed methodologies for hackathons, user experience workshops, design thinking, and open innovation and innovation management programs. - I conducted research on sectoral innovation trends using approaches such as desk research, foresight, interviews, and focus groups. Tools: Monday, Canva, Google Workspace.

As a project manager at Sebrae, - I was the main person responsible for Sebrae's entrepreneurial education in Rio Grande do Sul. - I managed a project focused on stimulating entrepreneurship that reached around 15,000 young people and trained about 2,000 teachers in teaching methodologies. - I was responsible for coordinating an annual entrepreneurial education event with nationally renowned speakers, reaching an audience of around 500 people. - I managed an annual budget of approximately R$ 1.5 million. - I maintained relationships with clients such as the State Department of Education of RS and major universities in Rio Grande do Sul, such as PUCRS, UNISINOS, FEEVALE, UCPEL, UNIPAMPA, UFRGS, and ATITUS (formerly IMED), as well as around 50 municipal governments. - I represented Sebrae/RS in national working groups focused on improving entrepreneurial education projects. - I was responsible for the strategic and budgetary planning of the entrepreneurial education agenda for the state of Rio Grande do Sul. - I secured around R$ 2 million in projects with universities, the government, and Sebrae Nacional. - I managed a team of about 50 consultants in the operationalization of projects. - I designed the content and methodology of educational solutions on the theme of entrepreneurship and coordinated the approval of national methodologies such as Empretec. - I delivered lectures, facilitated workshops and round tables, and acted as master of ceremonies at thematic seminars.

Facilitation of participatory incubation processes for community businesses: definition of the management model of the entities, formation of the group, construction of guidelines, design of productive and management, tools and management indicators. Market studies development, business plans, relationship with financier and partners, co-project management. Service to 15 communities, forming enterprise in beekeeping, tourism, handicrafts and fishing resources.

Capacity building of teams working with social co-management in 15 municipalities, family accompaniment, institutional offer with the municipalities, education on climate change and recycling in public schools.

Capes Scholarship Recipient. I participated in the research group on innovation ecosystems. Among the tasks, I coordinated the production of the ITE ANPAD podcast, participated in the Pacto Alegre, and hosted garoups of international researchers. I participated in ENANPAD 2019 and EGEPE 2020. My dissertation addressed the governance functions of networks promoting innovation ecosystems.

In-company postgraduate course (Sebrae) in the in-person modality in São Paulo. The program included managerial processes applied to small businesses, visits to companies, and a final project which involved a financial consultancy conducted for a restaurant chain in the city of Porto Alegre.

Bolsista de pesquisa de iniciação científica em negócios locais. Participação no Salão de Iniciação Científica. Estágios nas áreas de contas a pagar na empresa Dariano Móveis, remuneração no Grupo RBS, e tecnologias de gestão na Gerdau. Voluntariado na AIESEC como coordenadora de processo seletivo e vice-presidente de gestão de talentos. Trabalho de conclusão compreendeu capacitação de pessoas com deficiência para inclusão no mercado de trabalho, com pesquisa de campo no SENAC.