Luany Leone

Designed Minds is a community that empowers UX professionals to design their career and own their career growth through continuous development and peer-to-peer learning. My Role: - Facilitate weekly organizer meetings to plan and execute community programs, including monthly workshops, podcasts, and design critiques. - Lead monthly workshops on personal branding, career strategy, and leadership, equipping designers with practical tools for career growth. - Organize and facilitate weekly design critiques, providing a structured environment for members to refine presentation skills, enhance design thinking, and strengthen feedback exchange. - Incorporate member feedback to continuously evolve programs that best serve community needs.

▪ Drove UX efforts to launch a new proprietary advertising platform in the retail media space serving over 2,000 brands and reaching over 11 million daily customers in over 50 percent of American households. ▪ Collaborated with 50+ stakeholders across design, engineering, product, business, and data science to solve complex challenges and design scalable, reusable desktop components that were embedded into various experiences across the platform to address a wide range of user needs. ▪ Navigated ambiguity and shaped product priorities by conducting stakeholder workshops, customer research, and competitive analysis to identify key advertiser friction points. Presented insights to leadership, influencing high-impact roadmap initiatives. ▪ Facilitated cross-team design critiques to ensure consistency in UX frameworks while enabling teams to adapt patterns where necessary, improving product cohesion and usability ensuring that features were designed cohesively rather than in isolated silos. ▪ Partnered with design systems and engineering to scale UX frameworks, creating documentation and feedback loops that accelerated designer workflows and reduced UI inconsistencies across teams. ▪ Designed an AI-powered validation tool, automating creative reviews and reducing manual QA time by 833+ hours annually. Ensured alignment with AI industry best practices to enhance reliability. ▪ Established measurable success metrics for UX enhancements, collaborating with leadership to define data-driven KPIs that align design decisions with business objectives.

▪ Advocated for the user experience from concept to ship by listening to internal and external users about their frustrations, motivations and goals. ▪ Elevated these goals to internal partners by concisely and confidently proposing design solutions, the problems they address, and how they support business objectives. ▪ Partnered closely with design and Product Owners to plan and implement desktop experiments, test prototypes, capture insights, evaluate the effectiveness of design changes and weave both qualitative and quantitative data into new iterations. ▪ Collaborated with design and engineering to produce high quality solutions, refine graphic standards and ensure a detail-orientated and seamless implementation of designs.

▪ Led the redesign of a zoning map & geospatial data tool by incorporating accessibility and inclusive design practices to demystify complex zoning laws, making them more easily accessible for local communities and housing activists ▪ Raised SUS Score of the mobile map experience from 44 (poor) to 84 (excellent) by implementing intuitive user interface elements that allow users to easily manipulate complex zoning filters. ▪ Partnered with research to conduct user interviews and better understand user needs and behaviors. Developed user personas and user flow diagrams to help leadership gain clarity on their customer’s primary pain points and reimagine their product in a user-friendly way. ▪ Designed experiments to test hypotheses, capture insights, incorporate learnings and validate solutions with end users. ▪ Facilitated working sessions with Product Manager, Engineering, Research and other Designers to present work, articulate design decisions, solicit feedback, identify constraints & manage tradeoffs.

▪ Led the redesign of a digital course (user workflow and interface) with 40K users in 150+ countries to improve course completion rates and increase net promoter score. ▪ Increased course completion rates by 31% by crafting a motivating first impression, incorporating visually stimulating content, and streamlining the information architecture to promote easy comprehension and a sense of accomplishment for busy educators. ▪ Raised Net Promoter Score (NPS) from 51 (Good) to 77 (Excellent) by making sure resources were directly accessible from the course through intuitively organized folders with clear copy and visual clues to help users quickly identify the content of each resource. ▪ Executed quality work within expected timeframe by leveraging experimentation, quantitative data analysis, and usability testing to identify root cause and uncover core opportunities.

▪ Supported the Chief Architect and leadership team in the technical and visual design, implementation, and quality control for $200M+ residential building projects while streamlining back stage processes to reduce operational spend. ▪ Transformed sketches into resolved digital 3D prototypes and interactive panoramic visualization renderings for web and mobile devices to enable seamless cross-functional collaboration and improve client communication. ▪ Partnered with 15+ stakeholder groups to gather and assess client requirements, track budget, and secure appropriate permits. Facilitated working sessions with consultants to ensure alignment with design intent, identify dependencies and mitigate potential risks. ▪ Led 3D printing operations that enabled the team to deliver 3D prototypes to clients for easier design discussions. ▪ Increased team productivity by optimizing collaborative 3D modeling and visualization workflows in Revit. Led the development and implementation of standard work procedures and recorded training to onboard new designers quickly.

• Collaborated with small design team to developed polished construction drawings • Conducted site analysis and documentation • Crafted and administered community engagement presentations

• Produced construction drawings, 3D models, renderings, client presentations and conceptual graphic communication

+ Best Thesis Award l CAED Chumash Thesis Show 2020 l Post-Human Morphologies + Honorable Mention Award l Vellum Furniture Design Competition 2019 I Knot For You + Virtual Reality Research Facility l Architecture Design Case Study 2018

· 500+ hours of training over 12 weeks l 5 projects in 3 week sprints · UX research, UX/UI design, usability testing, interaction design, and developer hand-off + Cultivate l Habit Tracking App IOS l Solo UX Designer + Padaria l Bakery Website & IOS App l Solo UX Designer + Home Depot DIY l Project Planning Feature within Home Depot App l Team of 3 Designers