luana floccuzio

* New leadership position responsible for company operations, new business acquisition and oversight of key corporate/brand accounts * in NYC post 9/11. Created an effective and efficient organization structure. Managed day-to-day operations and financials of 125 person agency. Provided strategic marketing, communications and PR/media counsel to clients across various industries including * finance, lawn & garden, casual dining, spirits, hotel, airline and entertainment. Results * generated positive brand/media/business results for clients and growth of over 25% for the agency.

Executive roles/advisor creating strategic business frameworks and solutions with a focus on enhancing marketplace position and value of corporations, brands and agencies. Counsel and assist C-suite leaders in defining and activating company vision. Work is grounded in the integration of understanding key people and cultural elements, leveraging relevant brand/company DNA and assets, developing competitive opportunities and strategies, and implementing organizational and operational enhancements to build the brand and grow the business.

Member of agency senior leadership team with primary responsibility for overall management of Detroit office/operation. Led Detroit and New York teams of functional marketing and advertising experts. Oversaw all aspects supporting client business - strategic planning/brand positioning, research, account management, creative development, media planning, marketing programs and budgets. Detroit focus was on the General Motors account. Results - team created GM brand reputation/product consideration enhancing, award winning work and achieved all agency financial targets.

Executive leadership role created to develop the company/brand strategy, architecture for transformation and activation plan. Efforts in support of new Chairman/CEO to help define/achieve vision. Led issue management mitigation following significant business loss (Chevrolet account). Leveraged agency's Centennial to position it as a 100-year-old startup. Built/led the marketing communications/PR team and operation. Translated strategy across all aspects of the business - internally & externally. Orchestrated development of a common solutions planning/work process as foundation to collaborative, integrated creation of business-driving client solutions. Provided strategic counsel to senior leadership of agency and clients. Results - built a defined, relevant brand strategy and operational foundation, garnering recognition and engagement among key stakeholders - successfully launching agency transformation.

Led the design, creation and management of an integrated marketing & media center of expertise and operation for largest independent marketing/advertising agency with billings of $2 billion. Strategic role collaborating across agency disciplines (creative, media, digital, strategic planning, account services) and working with all clients. Built marketing services business infrastructure utilizing internal expertise and extensive external partners with emphasis on creating strategic alliances with other independent companies. Expanded agency offerings to include: branded entertainment, product placement, promotions, experiential/event marketing, guerilla marketing, sponsorships and partnerships. Generated innovative strategies, ideas and marketing/media plans delivering more complete marketing solutions. Results - new center of expertise provided enhanced value to existing clients and a platform to gain new clients - driving agency growth.

Led development of Saturn launch strategy/plan (US & Canada) and customer enthusiasm activities. Designed and managed brand strategy, corporate identity and marketing communications. Built marcom team and pioneered unique dealer marketing program. Oversaw advertising and agency/resource management. Focused on a complete brand promise integration across all aspects of the brand experience (company, retail, product, marcom). Led adaptation of US brand plan to launch Saturn in Canada. Results - game-changing approaches in automotive business and customer experience, world class brand positioning, award winning marketing and a recognized business/brand case study.