Luana Babolin

Senior Product Manager @ Banco Bradesco

About

Senior Product Manager with 10+ years of experience at the intersection of Customer Experience and Product. Currently at Bradesco, leading Channels initiatives for business clients, focused on elevating the digital experience for that segment. Started my career at Nubank during its hypergrowth phase, joining in Customer Experience and moving into Product Ops. On the Rewards team, I helped scale the product from 0 to 490k active customers. At Bliss (healthtech), I built the company's product ecosystem from the ground up, architecting the B2B2C platform, back-office, and data structure that became the foundation of the business. Afterward, in a consulting company, I created AI-powered products for clients across logistics and payroll-loan banking, and supported delivery on cloud projects.Across all experiences, I’ve worked cross-functionally, aligning Engineering, Design, Data, Operations, and leadership around clear goals and delivery. Core skills: Product Discovery · Product Strategy · OKRs & KPIs · User Journey Mapping · A/B Testing · Data-Informed Decision Making · Stakeholder Management

Country

Brazil

City

São Paulo

Industry

Information Technology & Services

Skill

Banking, FinTech, Consulting, Amazon Web Services (AWS), Business-to-Business (B2B), Logistic Support, Process Optimization (Manufacturing), Application Programming Interfaces (API), Robotic Process Automation (RPA), Software as a Service (SaaS), Early-Stage Startups, 0 to 1, Key Performance Indicators, Self Service, Continuous Process Improvement, Voice of the Customer, Beta Testing, Customer Satisfaction (CSAT), Usability Testing, Cross-functional Collaborations

Experience

Senior Product Manager

Banco Bradesco

2026-6 - Present · 4 mos

Product Manager | Multi-client

Skopia Digital

2024-1 - 2025-10 · 1 yr 10 mos

Brazil

Sole PM at a technology consultancy, leading simultaneous product initiatives: - Cloud: Unblocked R$300K in stalled AI projects by redesigning the delivery pipeline - Bank: Led CX discovery for app improvements, increasing user satisfaction; Delivered an end-to-end automated debt document system; Built and validated an AI-powered sales assistant - Logistics: Built a 0→1 AI-powered backoffice, automating route management

Product Manager | Early-stage environment

Saúde Bliss

2022-8 - 2023-8 · 1 yr 1 mo

Brazil

Operated as sole PM, owning the full product cycle of a 0→1 platform for autonomous brokers: a broker-facing CRM paired with an internal backoffice for operations, driving active usage through RPA automation and WhatsApp notifications.

CX Coordinator

Pipo Saúde

2021-7 - 2022-3 · 9 mos

Brazil

- Redesigned the help center (FAQ) end-to-end, delivering a scalable self-service structure - Built the Quality area, defining processes, metrics, and OKRs to improve support performance

CX Specialist | Product Operation

Nubank

2018-7 - 2021-6 · 3 yrs

Brazil

- Contributed to growing Rewards from 0 to 490K customers across the full product lifecycle - Owned customer insights, translating data into UX improvements, policy changes, and roadmap priorities - Worked cross-functionally with Product, Engineering, Design, and Data to drive Rewards 2.0 - Maintained NPS 90+ and CSAT 95%+ while enabling scale by training the entire CX operation