Luan Nguyen ( Chris )

Business Advisor & Digital Transformation Consulting Leading business consulting and solution advisory initiatives for enterprise clients across CX transformation, AI-powered operations, digitalization and intelligent automation. Focus industries: Banking, Financial & Fintech , Insurance, Retail.

Led efforts to drive VIB Credit Card to the forefront of the market in Vietnam and bring the best value for customers especially with digital technology innovation and experienced embed AI to sale operation systems. - Credit Card Digital Channel contribute up to 40% after 4 years transformation. - Achieved fastest credit card growth in Vietnam in 2024 by Mastercard. - Recognized as the leading credit card issuer in 2024 by Mastercard. - Increased sales productivity by over 30% in the last 2 years.

VIB currently leads the card trend in several key indicators including the number of cards issued, total spending through cards and high recognition from reputable international organizations. The first bank to launch 100% online credit card issuance process in Vietnam and is one of the top Mastercard market leaders. As the Head of Card Big Data & Digital Sales Development, the role encompasses overseeing data-driven sales initiatives and executing strategic plan to lead the business achieve sales and profit target Products: Credit Card, Lending. • Daily operation of managing 04 departments of Big Data Partnership & Telesales & Digital Sales & Field Sales, Quality Assurance . • Sales strategic develop & execution to winning target and achieve significant growth yearly. • Key leader lead the digital transformation and implemented fully online digital credit card systems utilizing AI, ML, eKYC, OCR, Big Data analytics, e-signatures, and Robotic Process Automation (RPA). • People development ( Sales team & HO team ) & Smart productivity for the most efficiency business model. • Risk assessment & compliance monitor to ensure business meet governance policies & credit laws. • Business expenses control & optimization to meet P&L target. Key Achievements : - Become the top player in Credit Card market, especially digital channel . - Bring up the Digital Onboarding Platform ( DOPs ) to be the first and the fastest flow in the market for credit card applications. - Successfully Increased sales productivity by over 30% in the last two years

FE CREDIT is leading in finance market to provide finance solutions for Vietnam market. Products: PLNTB , X-Sell/Top-Up , Credit Cards, Fast-Card/IPP. • Third Parties telesales strategy planning and execution • Business process improve & digitalization • Performance monitor & analysis. • Partner management & strong relationship building. • System enhancing & sales process development. • Coordination with CFO, HRO and BODs of partners to define the business plan and expectation KPIs from SMBC Key Achievements : - Develop sales strategic for 4 partners ( Over 1,000 FTEs ) - Top 1 performance of Manager in 2020 - Top 1 performance of Manager in 2021

Speak Up Vietnam is a part of largest language center network in Europe. Responsible for build & enhance Telesales operation, KPI settings , People Management lead to business growth in terms of incremental Sales and Revenue & Profit for center networks.