Lu, Yang 陆洋

品牌传播总监 @ CHERY

Country

China

City

Shanghai

Industry

Automotive

Skill

公共关系, 用户运营, 体育营销, 数字营销, 线上社区, CRM, 车友会, App 营销, 品牌传播, 营销, 管理人员, 整合市场营销, 客户关系管理, 机动车

Experience

品牌传播总监

CHERY

2025-3 - Present · 1 yr 7 mos

Brand Director of Chery International

Senior Manager Customer Operations

林肯汽车

2021-5 - 2024-2 · 2 yrs 10 mos

中国上海市

Lincoln customer intergrated engagement and operation

Social Platform Manager

SAIC VOLKSWAGEN

2020-4 - 2021-5 · 1 yr 2 mos

中国上海

VW brand social platform and live boardcasting operation

CRM Manager

SAIC VOLKSWAGEN

2015-2 - 2020-4 · 5 yrs 3 mos

Anting, Shanghai, China

VW Brand CRM Strategy VW Brand Leads Management VW Brand Owner Club Strategy & Communication Customer Full lifecycle Communication Owner Driving Experience Club Online Mall Partner Benefit

Regional Marketing VP

SAIC VOLKSWAGEN

2011-10 - 2015-2 · 3 yrs 5 mos

Guangzhou, China

Retail Marketing Communication Regional PR Regional Competitor Reviews Regional CRM execution Dealer Market Activity Management Other Regional Communication (Aftersales¸ Finance, Fleet cars, Used Cars and etc.)

Digital Marketing Superviser

SAIC VOLKSWAGEN

2010-6 - 2011-10 · 1 yr 5 mos

Anting, Shanghai, China

VW Brand Portal & Campaign Site Establishment and Maintenance Social Media Communication Digital Models Establishment Other Internet and Digital Campaign

Brand Specialist

SAIC VOLKSWAGEN

2007-8 - 2010-6 · 2 yrs 11 mos

Anting, Shanghai, China

Cross Polo Launch Campaign in 2007 Model of 2008 Polo Jinqin & Polo Jinqu Launch campaign SVW Olympic Campaign in 2008 CTCC Sponsoring and Motor sports communication Tiguan Launch Campaign in 2010