Pursuit Li

Designing the next AI-human interface, where vision, memory, and intent converge.

Opptymizer helps companies turn fragmented commercial systems into measurable revenue engines. Many organizations invest heavily in CRM, marketing automation, and data platforms — yet struggle to translate those systems into real growth, operational efficiency, and decision clarity. We step in to design, rebuild, and optimize revenue, service, and engagement infrastructures so they generate measurable business impact. With over a decade of enterprise delivery experience, our team executes complex implementations, cross-cloud architecture, data consolidation, and automation strategy across Salesforce Sales Cloud, Service Cloud, Marketing Cloud, Agentforce, and Data Cloud environments.

Strategic advisory to Linklogis' global business in stablecoin, digital tokens, programmable money and tokenisation.

- Product owner of: 🌍 Asset Backed Tokenisation (MAS Project Guardian), 💰 Digital Trade Token (a Programmable Money invented out of collaboration with Bank for International Settlements (BIS)), 🏦 Deep tier supply chain financing, 📈 Neobank for deposit, lending and investment, 📝 AI trade doc digitalisation tool - Set up the Linklogis Singapore operation since 2021 - growing bigger and bigger day by day - Devise group level strategies and set up new joint ventures. Won a digital wholesale bank licence in Singapore - Heading a Product and Dev team to build Web3 systems. Identified business opportunity, lead product design, UI/UX design, system and blockchain design - In 2019, joined the company as a Senior Product Manager. In 2020, expanded responsibilities to become Money Laundering Reporting Officer (MLRO) - overseeing AML, transaction monitoring, KYC policies and suspicious transaction reports (STR) reporting - In 2021, moved to Singapore to establish the SG office, and on aggressive plan to grow in ASEAN - In 2022, led the Linklogis International team in winning the mandate from Bank for International Settlements (BIS); invented 'Digital Trade Token' (https://www.bis.org/publ/othp68.pdf); project observers included multitude of central banks and international organisations - In 2023, leading the Asset Backed Tokenisation development; creating a new digital asset class that are launched and subscribed by institutional investors in June 2023; invented 'ITO Platform', the backbone enabling trade asset tokenisation

Digital Transformation of Maritime Transaction Services, MBA in Digital Trade and Supply Chain Dubai Business School, University of Dubai

- Team lead for financial crime investigations in a fast paced and high-volume environment. Managed and coached investigators - Reviewed AML, sanctions and fraud (cybercrime, deception) escalations from all business functions - Delivered recommendations that influence business decisions - Developed streamlining solutions which connect core banking system and case management platform - saving 50% of time, let alone the boost in accuracy - in use till now

- Delivered an incremental revenue of USD10million+ p.a. on top of market organic growth - Executed fee initiatives such as USD CHATS rerouting, Bene/Credit Deduct and T/T Revenue Leakage Remediation - Led cross-sell exercise to boost penetration - Developed automated tool (VBA, IBM Cognos SQL) to streamline our monthly financials and KPI reporting processes across Asia Pacific

- Created of a banker allocation mechanism which provided the Regional and Country Heads the necessary tools to effectively track, monitor and analyse resources assignment - In-depth country review for select countries that steered the strategic directions in recruitment, industry focus and client prioritisation

GPA: 3.81, First Class Honours, Dean's Honours List, multiple scholarships

Study Abroad programme with concentration in Behavioural Finance and Programming

GPA: 4. Study Abroad programme with concentration in China Business