louis figueroa

Recruited to return to Sony and successfully developed and implemented SOE’s domestic and international digital distribution strategy with strategic partners including Trymedia, Yahoo!, IGM, T-Online, Digital River, and Time Warner. ▪ Closed over 75 co-marketing deals with hardware partners (Intel, NVIDIA, Nyko, Kingston) and web partners (IGN, GameSpy, GameSpot, MSN, PayPal) to market all of SOE titles. ▪ Collaborated with marketing, sales and external partners in strategic development and execution of strategies, marketing plans and subscription-based business models. ▪ Increased customer acquisition/retention though partnerships (OEM, ISP, and Digital Distributors). ▪ Reported directly to CEO and CFO; accountable for deal negotiations, contract development, due diligence, and other business development or alliance development projects.

Drove advertising sales revenue for specific EA video game Franchises. ▪ Continued development with In-game ad partners such as Energizer Batteries, Coca-Cola, Gatorade and Nike’s Jordan Brand in some of EA’s biggest titles including Madden, Need for Speed, NBA, and Sims Online.

Chosen to take over an underperforming business unit and build strong strategic partnerships to design and launch revenue opportunities; grew by $10M in revenue and marketing support. ▪ Tasked with the development and executing SOE’s In-Game Advertising strategy by successfully closing and implementing deals with several in-game ad partners that have increased SOE’s subscriber revenue on average of $2 per subscriber. ▪ /Pizza - Led strategic planning and execution of an innovative Pizza Hut marketing promotion. First gaming company to integrate “in - game” pizza ordering capability into EverQuest II. ▪ Built and nurtured relationships with corporations including Coca-Cola, Razer, Alienware, Red Bull, Intel and NVIDIA.

Developed, interpreted and implemented complex financial and accounting concepts and techniques for financial planning and control; reported to the CFO. ▪ Designed operational finance support (modeling, analysis) to prepare financial models and project budgets for Sony Corporate Finance. ▪ Prepared reports on budgets, forecasts, financial plans, statistical reports, cash flow projections and business forecasts. Analyzed financial data to determine present and future performance. ▪ Partnered with management to gather, analyze, and prepare recommendations regarding financial plans, acquisition activity, trended future requirements, and operating forecasts

* Produced and managed day-to-day operations of all Wheel of Fortune Online properties; College Wheel, SoapCity Wheel, Wheel of Fortune Single Player, Wheel of Fortune Multiplayer. * ▪ Directed game design, promotions/sponsorships, community relations, content updates and approvals, managing schedules and writer supervision. * ▪ Ensured follow-through with technology schedules, art development, advertising calendars, game QA, and editorials in production of websites, games and contests. * ▪ Programmed and launched wireless Jeopardy, Trivia Pursuit and Dating Game for mobile.

Administered and executed all Actor, Writer, Producer and Director contracts. Reviewed contractual obligations and facilitated fulfillment for guild rules, royalty schedules, and recurring fees (character, management, producer, director and acting). ▪ Liaison between accounting department and guild affiliations (i.e. WGA, SAG, DGA). ▪ Supervised production payments for Columbia Tri-Star Children's Entertainment Division, which included 6 Saturday morning series; and payments for above-the-line talent for 11 TV network series for 97/98 season and 7 pilots.

Member of frontline business development team identifying and pursuing new business development activities to guide and enhance strategic roadmap. ▪ Assisted in review of financial analysis, P&Ls, diligence, drafting and review of legal documents for potential new business initiatives and negotiated licensing and other partnerships.

PlayStation™Network, provided by Sony Network Entertainment International LLC (SNEI), drives the vision, strategy and execution to offer consumers compelling, connected entertainment experiences encompassing games, TV, video and music. Headquartered out of San Mateo, California, our operations span globally across San Francisco, Los Angeles, San Diego, London, Tokyo and other locations. Through PlayStation Network, SNEI delivers a wide range of exciting network service offerings including PlayStation®Store, PlayStation®Plus, PlayStation™Vue, PlayStation™Music, PlayStation™Video and more. With over 65 million active users on PlayStation™Network and 351 billion yen (approx. $3.1 billion) in fiscal year 2014 revenues, we are a core Sony business that continues to grow rapidly as a leading provider of cutting edge digital entertainment experiences!