Louise Wong

Built and scaled a portfolio of 100+ high-potential global clients across gaming and non-gaming verticals, driving end-to-end acquisition and growth strategies from onboarding to scale Acted as a strategic advisor across the full iOS app lifecycle (development, localization, App Store optimization, and monetization) to unlock growth opportunities Delivered 300% YoY revenue growth by tailoring Apple Ads strategies to Chinese outbound clients across verticals and growth stages, consistently surpassing performance targets

Own and drive Apple Ads (ASA) revenue growth for gaming clients, aligning with their user acquisition (UA) and business objectives Conduct in-depth analysis of clients’ overall marketing strategies, and leverage App Store placements and resources to optimize performance and maximize visibility Partner closely with key stakeholders (e.g., UA teams, product, marketing leads) to develop and execute scalable growth strategies

Led global brand strategies for key clients (e.g., OPPO, POP MART, iQIYI) through C-level partnerships, delivering integrated media solutions and large-scale co-branding initiatives across markets Executed TikTok Vietnam’s first celebrity-platform campaign, achieving 1M live viewers and #1 nationwide engagement, while scaling OPPO into one of APAC’s fastest-growing brands through campaigns across 20+ countries Drove expansion across non-gaming verticals (apps, e-commerce, brand), growing strategic accounts and strengthening agency partnerships; elevated brands such as Y.O.U into top-performing platform advertisers Recognized as Top Sales Performer (Top 1/150) in Q1 2022 Led innovation initiatives including Kantar Brand Lift studies, validating 35% uplift for always-on campaigns, and mentored 3 junior team members to enhance team capability

Drove monetization strategy for gaming clients by delivering end-to-end solutions including SDK integration, revenue analytics, ad placement optimization, and eCPM growth Managed a portfolio of high-performing clients with $1M+ daily revenue scale, achieving 50%–200% growth in bi-monthly ad spend across top-tier accounts Led product innovation through the gaming splash screen initiative, driving algorithm enhancements that increased market share from 5% to 6.8% and scaled total ad spend from $1.4M to $2M

Delivered programmatic advertising solutions for top-tier developers (e.g., Zynga, Rovio, Scopely), leveraging deep expertise in Ad Networks, DSP ecosystems, and MarTech to drive performance against client KPIs Analyzed and optimized traffic sources across channels, utilizing third-party attribution tools and data insights to provide actionable business recommendations and performance reporting Led post-acquisition integration of NativeX, establishing cross-border workflows that accelerated resource consolidation and operational efficiency Spearheaded China market entry initiatives in 2019, managing media partnerships and agency teams to deliver 200% QoQ revenue growth; successfully launched Tennis Clash to #1 iOS Game in China through localized campaigns Co-developed an early-stage cross-border analytics platform (XMP prototype), enabling real-time performance tracking and data-driven decision making Recognized as Employee of the Year (2017) and Quantum Leap Award (2018)