Louise Liu
Podcast Host - This is Product Marketing @ Product Marketing Hive
About
With over 8 years of experience in product marketing, I am passionate about helping B2B technology companies achieve their growth and innovation goals. My core competencies include product positioning, messaging, narrative design, product launch, competitive enablement, and marketing strategy. As a Senior Product Marketing Consultant at Product Marketing Edge, I work with select clients in North America and Europe to build and advance their product marketing capability through consulting and training.In addition to my consulting role, I am also a Podcast Host of This is Product Marketing and a Co-Founder of Product Marketing Hive, a product marketing community that gives back. On This is Product Marketing podcast, I interview thought leaders, marketing and product legends, and share insights and best practices on product marketing topics. As a Co-Founder of Product Marketing Hive, I create and curate articles, training, playbooks, and templates on proven product marketing techniques, and engage with other practitioners in the community. I also leverage my background in neuroimaging and informatics, which I obtained from my Master of Science degree from the Keck School of Medicine of the University of Southern California, to bring a unique perspective and skill set to product marketing.
United States
Los Angeles Metropolitan Area
Computer Software
C++, SQL, Product Marketing, Western Blotting, High-Performance Liquid Chromatography (HPLC), Research, Data Science, Python, Matlab, Microsoft Office, SPSS Statistical Software, OriginPro, HTML5, css, Javascript, R, MRI, GraphPad Prism 5, Neuron Cell Primary Culture, MTT Colorimetric Assay
Experience

Co-Founder
Product Marketing Hive is a product marketing community that gives back. With PMM Hive, you can • Access articles, training, playbooks and templates on proven product marketing techniques • Engage with other practitioners • Share your experience, expertise, and success with the community. Everything on PMM Hive is free, including training. PMM Hive is a global community with an intellectual center of gravity in Silicon Valley. JOIN FREE!

Senior Product Marketing Consultant
Product Marketing Edge helps select B2B technology companies in North America and Europe build and advance their product marketing capability through consulting, training, and advisory engagement. We bring expertise to a range of tasks: product positioning, product messaging, narrative design, competitive enablement, and marketing strategy.

Specialized Laboratory MRI Technician
Greater Los Angeles Area
- Performing MRI scans on the brain to assist the research staff for their own research purpose, and collecting data - Maintaining the MR scanner stability and the related research equipment/devices used in MRI on a daily basis - Responsible for scheduling scans, subject tracking, and examining the qualification of MRI professional level completion - Interpreting and working in accordance with protocols and schematics, functional and acceptance test procedures, failure reports, manuals and all other applicable engineering and production specifications.

Research Assistant
Beijing City, China
-Cooperated with three teammates to design research and studied how BDNF and its receptors involve in protecting against STS toxicity in rats' injured neurons (GCCX2016110022) -Extended and designed research into studying the underlying mechanisms of therapeutic effects of Edaravone on AD from the perspective of glutamate receptors -Wrote grant proposals, presented and defended research theses in front of eight-member panel for National College Students Innovation and Entrepreneurship Training Program funding -Harvested hippocampi in rats, and conducted western blot analysis, as well as MTT assay to evaluate the expressions of different neurotrophic factors and assess cell metabolic activities in primary neuronal cultures

Research Assistant
Beijing City, China
-Obtained an analyzed data by using SPSS to explore the insecticidal activity of sesquiterpene lactones and monoterpenoid from the fruits of Carpesium abrotanoides -Collaborated with three other teammates to design experiment to investigate the biological effects of anthraquinone compounds and xanthone compounds on c-myc and human telomeres G-quadruplexes -Wrote grant proposals, presented and defended research theses in front of eight-member panel for National College Students Innovation and Entrepreneurship Training Program funding (No. GCCX2015110015) -Interacted actively with Dr. Wang and seven teammates to draft and revised thesis paper (DOI: 10.1016/j.indcrop/2016.07.046)

Research Assistant
Beijing City, China
-Led a three-member team with the help of Dr. Li to study the inhibitory effects of antibiotics on E.coli in vitro -Wrote grant proposals, presented and defended research thesis in front of eight-member panel for Municipal College Students Innovation and Entrepreneurship Training Program funding (NO. BEIJ2015110019) -Planned, budgeted and managed research progress to build an innovative and effective team
Education

Neuroimaging and Informatics
Specialized neuroimaging coursework with multidisciplinary integration of brain imaging engineering, wet laboratory experiences and comprehensive fMRI data acquisition and analysis training.
Louise Liu's Contact Information
Phone
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