Louise Barfield

With the engineering, design, advisory and sustainability services division of global consultancy, Arup, I drive forward the marketing and communications leaders' strategy to create better cities, communities and organisations in working towards Sustainability Goals and shaping a better world.

Working alongside fellow volunteer members and board of a network of technology, communications and leadership experts sharing insights into the changing world of work.

Marketing and brand tutorials geared towards enterprise start ups, pitching to VCs and new brand development.

hgh is a leading boutique consultancy in planning, designing, assessing and delivering projects in the built environment. Developing a marketing and communications strategy from 'scratch', I've engaged an expanding Executive Board to create new initiatives in client engagement, bespoke events, sponsorship, EDI and team activities to align with the great 'team spirit' that hgh's culture embodies. During a period of change and growth, the hgh brand has grown in terms of strategic vision, visibility and value, along with successful commercial growth.

Developing a new marketing plan and communications for this award-winning brand strategy specialist, creating Clear Defendable Territory for brands and the people that drive them.

NewMacho is the male expertise division of leading independent ad agency BDD Perfect Storm. We build iconic brands designed for men, crafted from a deep understanding of male-focused products and communications, combined with a socially-relevant narrative of masculinity.

I created Bulb as my own micro-business to offer creative businesses and start-ups a different approach to positioning, marketing and nurturing connections in business. From tapping into new ideas and trends to simply 'getting out there' more, Bulb encompasses communications, strategy and creating ideas for business growth.

London-based design consultancy that creates and develops premium brands in beauty, wellness and retail - from salon interiors and galleries through leading global haircare brands. In 2017 I wrote and developed, in partnership with Imogen Matthews, Two by Two's report on the male grooming sector: 'Male Beauty: The Final Frontier' which gained global engagement with beauty industry leaders and influencers. Its follow up, 'Gender Fluid' was published in October 2018. Originality breeds content™ isn’t Two by Two's rallying call – it defines our thinking, our culture and how we measure the effectiveness of our work.

Coode Associates' work is centred on improving results through a focus on organisational culture – the habits, mindsets and behaviours of an organisation, with a belief in aligning strategy, leadership and culture. Having developed the marketing strategy, my role was to harness insight from CEOs, HRDs and leadership influencers to articulate Coode's brand through new and existing channels, events and thought leadership. Successfully raised the profile of the consultancy, including featuring in the Financial Times. From February - October 2019 I also project-managed its annual client event at The Royal Geographical Society, producing video content and commentary from three high profile speakers.