Louise Archanjo

- Management of Wayra and Vivo Ventures funds (Corporate Venture Capital); - Management of social media (Instagram, LinkedIn, Twitter, Facebook); - Responsible for internal communication; - Responsible for developing and creating market research, trend analysis and insights relevant to the business with a focus on continuous improvement; - Develop and execute corporate comms & marketing campaigns, reputational reports, announcements, launches, evergreen contents and results reports; - Plan, execute and monitor multichannel marketing campaigns (digital, print, events); - Implement SEO/SEM strategies, content marketing and social media management; - Responsible for consolidating results reports and constant evolution of KPIs; - Management of the area's budget; - Drive communication projects and communications strategies for the brand in the Brazilian market; - People management and development; - Analysis of the competition for the elaboration of benchmarks; - Build relationships with key media outlets, startups and the innovation ecosystem stakeholders; - Management of partner agencies (PR, social networks and event suppliers); - Management of internal and external events (Pitch Days, South Summit, Web Summit, CASE, events in partnership with ABVCAP); - Responsible for developing actions to support open innovation with Vivo's HR - Media training of executives; - Production and creation of content for the Wayra and Vivo Ventures community; - Relationship management with Vivo’s partners and the innovation ecosystem; - Responsible for Wayra and Vivo Ventures initiatives with the Brazilian Association of Private Equity and Venture Capital (sector research, event management and organization, CVC Committee agendas and connections with the ecosystem).

Wayra Brazil and Vivo Ventures

- Focal point of communication with the press in São Paulo (capital and countryside); - Institutional communication for Wayra, Vivo Valoriza, Vivo Play, digital services, B2B, fixed network and broadband; - Crisis management with press; - Main focal point regarding consumer complaints; - Relationship with the main journalists and national vehicles of the sector; - Production of press releases and notes; - Event planning and monitoring; - Relationship meetings between Vivo and main stakeholders (press, influencers and Vivo's Institutional Relations areas, political figures); - Strategies for actions and disclosures, negotiation of agendas, among other topics; - Curated LinkedIn posts for the company's top executives.

- Comms focal point for: Johnson & Johnson, Estrella Galicia, Grand Hyatt and Philips; - Elaboration of communication materials of each client for the Brazilian market; - Creation of strategic public relations plans in accordance with marketing; - Contact with journalists and influencers to negotiate pitches and news, identifying opportunities for each brand/client; - Preparation of relationship plans between clients and influencers and journalists; - Active participation in meetings with the marketing team; - Participation in the planning and execution of activities for major events, such as: Lollapalooza, Rock in Rio and Comic Con and large advertisements such as the sponsorship of the Estrella Galicia brewery at the time of São Paulo, Corinthians.

- Comms focal point for Dell; - Development and adaptation of communication materials for the Brazilian market; - Contact with journalists to negotiate guidelines and cases, helping strategic plans; - Participation in technology events such as: Futurecom, Gartner Symposium and Dell Solutions Forum with a focus on finding improvements.

Client: Projeto Guri

Client: AMBEV

Client: Intel Brazil, TomTom Brazil and Canonical