Louisa Marvin

As Marketing Director at Jolly Pets, I lead the strategic vision and execution of marketing initiatives that drive brand growth, customer engagement, and omnichannel sales performance across B2B and DTC channels. With over 13 years of leadership, I’ve spearheaded brand transformations, expanded retail presence, and launched high-impact campaigns that blend innovation with data-driven insights. Key accomplishments include: Brand Positioning & Storytelling: Developed and executed integrated marketing plans to elevate Jolly Pets as a category leader through compelling brand narratives, packaging design, and campaign activations. Product Innovation & Launches: Directed new product development from concept to shelf, using market insights and consumer feedback through focus groups and testing initiatives. Retail & Trade Expansion: Managed merchandising, advertising, and trade show strategies across key B2B partners including Costco, Petco, PetSmart, and international distributors. Digital Ecosystem Optimization: Led website redesigns, DTC user experience improvements, and digital campaign rollouts to enhance engagement and grow online revenue. Cross-Functional Leadership: Collaborated closely with sales, operations, and creative teams to align business objectives with marketing execution, resulting in streamlined workflows and measurable performance gains. E-commerce Strategy & Amazon Leadership: Oversee our Amazon Vendor Central and 3P presence, including A+ content, Brand Registry, catalog optimization, and promotional planning—resulting in sustained double-digit growth and improved conversion. Global Supply Chain Alignment: Drove compliance and QA oversight for overseas factories, ensuring production integrity and successful yearly audits. This role has empowered me to blend creativity with strategic thinking—bringing joy to pets and pet parents through impactful, meaningful brand experiences.

•Develop marketing strategy and update marketing plan. •Oversee branding changes and ensure consistency of branding across all mediums and markets. •Develop and execute system wide promotions •Create marketing materials •Create sales support materials for sales team and marketing programs •Manage marketing budget and local marketing coordinators and prepare monthly activity reports. •Create and update all training materials •New menu development

•Serve as the Home Office Liaison for Regional Managers, Franchise Consultants, Franchisees and Management Teams during the NRO process •Collaborate with varying departments within the organization to create the current New Restaurant Opening Manual and responsible for the continuing edits and updates •Responsible for the coordination of supplies and items ordered and shipped to the restaurant at the correct times needed during the opening time.

•Manage programs, promotions and discounts to build brand awareness, increase sales and increase guest traffic in corporate locations •Brand Compliance and Management of Marketing Programs for all locations •Ensuring local Team Sales Leaders are fully knowledgeable about upcoming/ongoing promotions •Oversight of the implementation of brand promotions and LTOs in each restaurant •Ensuring register promo keys are available for coupons and promotions •Sending Eclub blasts for corporate locations •Keeping Buzztime ads current for corporate locations •Monitor each restaurant’s marketing budget and plan •Communicate / review region progress •Determination / coordination of any marketing material needs •Reporting tracking and measurement of program •Mentor, coach and guide local Team Sales Leaders through day-to-day contact and weekly meetings: •Share / expand upon goals and activities as set with the General Managers •Determine marketing plans and iron out •Approval of any promotional item distribution