Louisa Lerdo

GameGame, part of applike, a Bertelsmann Company, transforms traditional advertising into fun, immersive experiences through custom-built gaming experiences. In a world where consumers skip ads in seconds, we help brands earn hours of meaningful engagement and real emotional connection.

Department: Coffee Preparation Systems

Department: Consumer Goods • Joined consumer vertical team to evaluate strategic growth opportunities for food market leader • Conducted market segmentation and trend analysis, evaluated business opportunities, and crafted targeted company profiles, derived company valuations through multiples analysis, and calculated business cases

Department: Coffee Preparation Systems • Developed, implemented, and analyzed pricing and promotional strategies for six product categories in order to increase sales, market share, and profitability on a sustainable basis in line with the annual plan • Derived a concept for Tchibo ́s contribution to the National Coffee Day and organized events • Supervised and recruited three Trade Marketing interns and two apprentices in 1,5 years • Category Management for our product assortment (three distribution channels)

Dual undergraduate degree programme (B.Sc. in Business Administration) with alternating theoretical and practical phases Within the scope of the dual study program I was able to get 6-9 week insights into departments such as: • Online Performance Marketing • Online Business Development • Sales & Trade Marketing • Strategic Business Planning • Human Resources • Filial Control • Purchasing Procurement

English, German & Maths

The ESADE MBA is ranked #7 Non US and #17 Worldwide (Financial Times 2024) Awards: Recipient of Global Leaders Scholarship Leadership: Elected VP of Consulting Club, Esade Fellow (support of German admissions director) Competitions: 2nd place (out of 1,100) in the final of the Global Alibaba Global E-Commerce Challenge in Singapore (1st place in region Europe/US) Student clubs: Consulting Club, Luxury Fashion Retail Club, Marketing Club

Specialization: Digital Marketing Leadership: Student representative of the class of 2017, Tutoring Teacher Macroeconomics HSBA Study Trip: Silicon Valley, SF (Topic: Leading Digital High Tech Companies and Start‑up Hub)