Louis Poissant

• Team Leadership: Hire, manage, and develop a multi-channel acquisition team of 3 specialists and growing (Paid Social, Paid Search, and SEO) to drive qualified traffic and bookings for all Ventura TRAVEL brands. • Strategy & ROAS: Develop and implement coherent acquisition strategies across all channels to maximize ROAS and long-term growth potential. • Budget Management: Lead annual company planning for marketing activities and manage a 7-figure yearly global budget to achieve ambitious business targets. • Cross-Functional Collaboration: Serve as the central point of contact for Data, Analytics, and IT to ensure smooth coordination and prioritization of technical marketing needs. • Growth Forecasting: Collaborate closely with Brand Directors to forecast traffic, CAC, and conversions, defining specific channel targets and growth plans. • Full-Funnel Marketing: Align acquisition efforts with Product, Content, Webdesign, and CRM departments to ensure brand-consistent, full-funnel customer journeys. • Market Intelligence: Monitor market trends and algorithm changes to ensure channel specialists adapt strategies in real-time. • Train staff on all marketing topics.

• Responsible for all the performance channels. • Performance team leader. • Marketing launch of new tourism brands. • Trained staff on Paid Advertisement. • Interview to recruit new members, both inside and outside the marketing department.

• Responsible for the advertisement (Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads) of up to 15 accounts for all French, English and German speaking countries in the tourism industry: bid management, budget management, A/B testing, keywords and insights research. • Online marketing responsible for niche tourism brands (up to 7-digit revenue) with a 360 degree marketing analysis, creation, coordination and control of all the relevant marketing channels: emailing (email writing, lists and report creation in HubSpot), SEA, Social Media (both paid and not paid), SEO. • Marketing launch of new tourism brands: research, campaign planning, optimization, and results check. • Data and market analysis to find new opportunities to develop the accounts on a global level: Display, Facebook, Native Ads, GmailAds. • Trained staff on Paid Advertisement. • Interview to recruit new members both inside and outside of the marketing department.

I planned a 5 months itinerary throughout various Asian and European countries. Activities included: 4 weeks intensive Japanese language course in Tokyo, Japan, Diving Courses in Indonesia.

• Day-to-day account management of up to 20 accounts for 15 countries (France, US, UK, Italy...) in the video games sector: bid management, budget management, A/B testing, keywords and insights research • Analysed data and market in order to find new opportunities to develop the accounts on a global level: Display, Facebook, Native Ads, GmailAds • Monitored performance and conducted analytical reports • Trained staff on SEM, analysis and Web Marketing in general • Researched market trends and wrote blog posts

• Day-to-day account management for up to 10 finance, retail and travel clients in English, French and Spanish: SEM, Paid Social Ads, Display Ads • Analyzed performance and drafted reports • First touchpoint with the clients, communication and feedback on a daily basis • Conducted account audits and suggested strategies and next steps • Worked with the software developing team to test process automation tools

• Assisted European Marketing & Promotion Manager in all aspects of public relations • Created display strategies to recruit new followers on Facebook • Wrote blog and press releases

• Helped the marketing team with graphic design, database, and offline marketing tasks

• Worked closely with the communication and graphics department: Planned events with 100 guests, wrote articles, conducted interviews, helped with graphic design.

• Contributed to the creation of short TV reports by interviewing and helping with video cutting