Lotte van Straaten - Mulder

I am responsible for the financial and commercial results (like turnover and margin) of the Baby, Travel & Vitility category. I take care of the right composision of the assortment (products, quality, packing and price), presentation, supplier negotiations and promotions. This contains A-brands and also development of private label.

- Devise long-term development strategies for product categories (storage, washing/ironing, travelling) together with the Category Manager - Develop exit strategies for unsuccessful products - Determine the positioning of a product category to maximize visibility - Responsible for commercial input and coordination of the brochures - Sourcing trips (China & Europe) and exibition trips - Foster trust relationships with suppliers (long term relationships) Blokker is the main player in household goods, with around 450 stores in the Netherlands.

- Representative Leffe Royale - Organize student activations Jupiler - Organize Masterclass Hertog Jan 2014 - Telesales

- I did a research on how the sales numbers of the hotel and catering accomodations of AB InBev were impacted by the World Cup promotion material issued - Organize a World Cup soccer event for 1000 Jupiler catering establishments - Organize "Vriendenkring Hertog Jan dag" 2014 - Responsible for several Jupiler activations Completed my internship with a 9 out of 10.

Thesis: dealing with conflicts in strategic buyer-supplier relationships - the role of possession and use of sources of power

- International account- en salesmanagement - Product management - Marketing management