Lotfy Lotfy

Consumer Insights Manager for International Beverages, driving growth by translating consumer understanding into strategic business decisions. I partner with cross-functional teams to identify opportunities, shape brand and commercial strategies, and ensure consumer perspectives inform key decisions across diverse markets

Monitor our brand performance from all aspects, Consumer Perception, Brand Preference & Market Shares, to provide internal teams with insight-led recommendations Collaborate with Egypt's management team in Brand Plans & Market Analysis to ensure our brands are always in the leading position Prepare Monthly & Quarterly Brand performance reviews

• Analyze research requests & identify the ideal research approach to answers all business questions • Provide clients with detailed consumer behavior understanding • Generate insights from consumer data to help top managements solve business issues & design business plans • Participate in annual brand reviews by providing full fledged market analysis • Currently handling a vast portfolio of clients, global FMCG clients as well as local giants

CPG -Consumer Packed Goods Department (Account Handling) - Handling several clients like Danone, IFFCO, Givaudan, Rashidi Al Asly & SEKEM. - Executing several projects like Product & Pack Tests, U & A's, Brand Health for the above clients, from the proposal phase going through questionnaire design, fieldwork management & reporting. - Help clients gain a full understanding market dynamics & provide them with justification for all market trends. - Present actionable recommendations that would help the client improve its business.

Research Executive (Technology Industry Group) 2015-2016 • Zain Saudi Arabia (Account Handling) : - Worked on several major studies covering Brand perception, Consumer Satisfaction & Market Sizing. - Managed the studies above from the proposal phase going through questionnaire design, fieldwork management & reporting. - Generate insights from the data gathered to identify Zain's current situation in the market compared to its competitors. • Umniah Jordan (Brand Health Tracker) - Delivered an insightful report to the client, highlighting the Brand perception for all mobile operators in the market, highlighting Umniah's strengths & weaknesses accompanied with recommendations that could help improve their perception. • Vodafone Egypt (Tracker Handling) - Managed Vodafone's main research trackers for Consumer Satisfaction and Market Sizing. - Full project management of the trackers, in addition to fulfilling all client requests. - Generated insights from the data gathered & identified market trends then provided the client with an explanation for market fluctuations accompanied with forecasted interpretations for the market changes in the coming months. - Improved the report's overall design & formatting.

- Identified potential customers and offered them the services we provided. - Analyzed social media platforms that belong to our potential clients and their competitors, to find weak points for the potential client & offer a solution - Delivered presentations to clients.

Attended several footwear exhibtions in Turkey & China to arrange new deals for the coming season. - Met different vendors and selected the products to be displayed for the coming season. - Managed the work flow by supervising the staff. - Monitored and kept a record of the daily finances. - Contributed in the Design of new models to be produced.