losiana youssef

Duties : . Monitor and analyze sales volumes, market share trends and competitive activity • Developing annual brand plans in terms of Marketing and Budget • Managing all ATL & BTL activities * Organize events, and receptions to increase the brands’ awareness • Monitoring Competitors, market analyses, survey and consumers demand • Regular Market visits to understand consumer and consumption pattern • Conducting Weekly trade visits to monitor the product display in Key accounts and to monitor and analyze the brand and competitors performance to identify SWOT. • Responsible for defining the brand’s pricing, packaging, trade merchandising, advertising and promotion strategies • Responsible for executing marketing plans for new ranges • Manage consumer and trade promotional activities and marketing events. • Responsible for handling all BTL materials required for each and every SKU's • Provides training to new employees on company products and strategy. • Follow up closely with the Promoters on monthly sales focusing products and target • Responsible for handling digital media “Facebook & Instagram “on a daily basis.

• Direct assistant brand management • Setting a 3-year annual forecast for the brands per sector per SKU • Arranging catalogs, course guides and training brochures that enhanced the sales reps’ • Understanding of complex product features and helped them sell more effectively. • Follow up closely with digital media company on weekly and daily basis to ensure right engagement. • Follow up on production achievement and shortage and manage the collaboration with the factory • Analyze the sales and marketing activities throughout the month • Analyze weekly and monthly report along with the Brand Manager • Easily handling all BTL materials required for each and every SKU's • Develop new SKU with success • Launched more than 30 SKUs

• Follow up daily on stocks • follow up closely with R&D on new products formula • Follow up on sales achievement Vs. Target • Managing a total of 15 merchandising representatives • Market visits across Egypt to monitor the performance

• Responsible for directing 20 rep. to their daily tasks • Responsible for supporting paramedical sales team • Follow up daily sales achievement VS. the target per sector per rep. per area • Preparing analysis reports for the area sales manager • Responsible for preparing the daily Rep.’s journey plan report • Reviewing their daily reports according to journey plan & manage all problems concerned • Resolving any sales related issues with customers. • Follow-up calls to confirm sales orders and ensuring delivery date. • Tracking sales orders to ensure that they are scheduled and sent as per deadline.