
john loscalzo
founder and publisher
About
Senior media executive with multiplatform management experience - MTV, Sony, CBS Radio – online, television, print and radio. Recognized as a creative and strategic thinker who has demonstrated the ability to focus brands, evolve with changing markets, technology and generational shifts. Well versed in online hyper-local news gathering and music programming. Specialties: Strategic thinking, focusing content, positioning, content creation, audience building, attention getting, mentoring, talent and staff management. Broadcast content creation, websites/blogs, online music platforms, hyperlocal news publishing. Product Development, podcast production, social media promotion.
united states
new york
entertainment
digital media, content strategy, blogging, entertainment, social media marketing, social media, television, new media, radio programming, radio host, video, digital strategy, music programming, radio, editing, staff management, broadcast, social networking, radio broadcasting, music, online publishing, strategic thinking, web technologies, radio announcing, music industry, creative direction, publishing, facebook, advertising, content management, media relations, film, warehousing, prostitution, editorial, copywriting, press releases, content creation, on air talent, web producing, announcer, staff mentoring
Experience

music director
wrcn
* Promoted to Afternoon Drive talent 4 months after being hired as overnight host. * Promoted to Morning show talent, music director within first year.

air talent
wpdh
* PT/Swing air talent a Rock station serving Hudson Valley, NY. * Served as primary AM Drive fill-in host.

founder and publisher
brooklyn bugle media

vice president multiplatform music programming initiatives
viacom

director and music and entertainment programming
viacom local networks

operations manager and apd - air talent
wxrk/new york
* Day to day manager of programming operations, air talent, on-air promos, station website. * With WXRK’s Creative Director, Steve Stone, wrote, produced and voiced daily station promos. * Managed quarterly Auditorium Music Tests with various vendors. Charged with identifying music trends and recommending appropriate programming adjustments. * Screened, interviewed and recommended talent for on-air positions. * Worked closely with business manager on programming department’s business goals. * Air Talent April 1996 – November 2003 * APD/OM 1999 - 2001

vice president, programming
sony
Joined the network as Director of Rock Programming tasked to turn-around its show prep division after it had erroneously reported that a major rock star had died. In addition to making key staff changes, I repaired and improved the network’s relationship with influential clients in major markets. Promoted to Vice President in June 1998. Expanded the network’s entertainment news staff and hired reporters in Los Angeles and Nashville increasing the network’s content offering by 60%. Managed staff of 30 writer/producers over several music focused news services. Led the effort to launch a new entertainment news wire service which provided content to affiliate stations 4 times per day and created a new revenue stream for the network. Worked closely with Affiliate Relations group to create programming attractive to new and established client stations.

managing editor
billboard
* Inaugural editor of Rock format focused magazine produced by Billboard Magazine and Broadcast Data Systems (BDS). * Created regular features, managed editorial staff and served as liaison to rock radio programmers and consultants.

air talent
wdre
* Promoted to Afternoon Drive talent after successful run as evening host. * Developed loyal following amongst target demo of males 18-24. * Nominated for Best Air Talent: Major Market by Billboard Magazine.

part time air talent
kroq-fm
Part time air talent at Alternative Rock station.

director national alternative and metal promotion
mca records
* Promoted new releases to alternative and heavy metal formats to CMJ, Billboard and Radio & Records reporting stations. * Recruited and managed national college field staff.
national director radio and retail promotion
advanced alternative media limited
* Promoted new releases to college radio and retail accounts. * Assisted in the management of aritsts APB, Winter Hours and producers Steve Thompson and Michael Barbiero. * Managed and recruited intern staff.

director of music
cbs local digital media
* Responsible for creating regular, recurring editorial features and franchises and schedules for all CBS radio music properties. * Recruited a music editorial team of 12 focused on creating daily music news content, features, video packages servicing CBS music radio stations and Radio.com. * Also recruited and manage a team charged with talent and label relations. * Relaunched CBS music station websites were with an emphasis on increased local content and quality music news resulting in an increase 83% in audience since June 2012. * In 2013, we launched a daily music news vertical within Radio.com. That section reached an audience in the 7 figures within the first three months of operation and continues to grow. * Regularly work with CBS Local digital operations, product and integrated marketing on programming initiatives. Maintain an on-going relationship with CBS radio format captains.
Education
new york university
television
john loscalzo's Contact Information
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