lorna siegal

membership director

About

Sales Leader who consistently exceeds sales goals through strong sales programming, sales process, communications, and account development activities. Proven sales success across variety of business verticals including healthcare and wellness. Strong mix of sales, communications, consultative selling, marketing, and networking skills. Proven entrepreneur and business builder. Passion for the sales process and tenacious pursuit of goals and objectives. Proven track record in creating a strong sales culture and motivating high performing sales and service delivery teams. -Consultative Selling -Account Development -New Member Growth and Membership Retention Specialist -Bottom Line Business Growth Driver -Sales and Customer Service Leader -Sales Training and Staff Development -Association Management -Healthcare and Medical Verticals -Entrepreneurial Orientation; Successful Founder of Fitness Business

Country

united states

City

raleigh

Industry

hospital & health care

Skill

sales, account management, marketing communications, business development, membership development, healthcare, membership management, sales and marketing leadership, medical education, sales trainings, networking, association management, communication

Experience

president and founder

lorna fitness

2006-4 - Present · 20 yrs 6 mos

* Founded and built thriving personal training and physical fitness business. * Achieved unprecedented client retention rates and received consistently stellar client testimonials. * Developed physician referral program which generated personal training referral network. * Served as life-coach and mentor to many long-term clients.

membership director

levin jcc

2011-12 - 2014-12 · 3 yrs 1 mo

* 20%-30% membership growth in each year of tenure. * Led all aspects of new member sales, member retention, and Welcome Center operations. * Established annual pricing for all membership categories; supported by detailed competitive analysis. * Developed department budget, membership communications plan, renewal and retention materials, and reports to track return on investment. * Developed and implemented training modules for Welcome Center positions. * Managed and trained Welcome Center staff of six people. * Interacted with Board of Directors and oversaw lay leaders in membership activity participation.

membership director

american society of echocardiography

2014-12 - Present · 11 yrs 10 mos

* Driving accelerated growth through new member and membership retention programs in a complex international medical association. * Achieving double-digit growth in new and retained membership categories in current annual membership campaign. * Conceived, developed and executed a company-wide sales training program that has resulted in expanded cross-selling and additional sales growth vs. prior year. * Provides staff liaison support to pediatric, perioperative, vascular, and sonography medical subspecialty interest groups comprised of physicians, technicians, and other medical professionals.