Lorenzo Saibene

www.peakdesign.com

Strategic Advisor to the board.

Responsible for driving the brand digital growth in EMEA leading its e-commerce, digital marketing activities and marketplace projects. P&L ownership and management of an internal 2 people team and more than 10 external suppliers/agencies.

As part of the first e-commerce and marketing EMEA office I focus on designing and implementing strategies to deliver exponential brand growth on EMEA territory. - launch of a unique website for EMEA region: altrarunning.eu - fully manage altrarunning.eu development coordinating agencies, freelancers and external supplier to deliver strong growth. (>100% CAGR) - coordinate and plan regional product launches trough great content and engagement - management of paid and organic regional social media - full control of paid media budget as well as media strategy - launch of Team Red community project (3x applicants in 2 years, management of the coolest community in running) - support EMEA marketing team with event planning and execution

Support the brand marketing and e-commerce team in planning and execution of regional activities as: - Digital Marketing: management of organic and paid social, key account, marketplace and content - E-Commerce: launch of reef.eu, performance monitoring, CRM management and daily business operation - Events Management: planning and execution of European event calendar (Core and Retail events) - Sport Marketing: full control of athlete team, sport media and content - PR & Media: management of PR agencies and paid media

Facile.it is the leading Italian comparison website. In charge of Professional Liability Insurance section (5 people sales team) and Contattogiusto.it (lead selling platform). I achieved high double digit growth in users and revenue and an improving margin. Main responsibilities: - P&L ownership and IT developments - Business development and sales incentives - Website performance tracking - Marketing strategy (SEM and SEO)

RCG Advisor is a boutique strategic consulting studio managed by former BCG employee. I assisted the team the writing of a 3 years strategic plan of Eolo, an innovative 60m revenue Telecom Company.

Streetlight Schools is a vibrant start-up based in Johannesburg inner-city: Jeppestown. During the 3 months internship I've helped launch its primary education project, following tasks as: school business plan, fundraising campaigns, development of feedback tool for educational purpose and school open days. Now Streetlight is a recognized school, offering quality education with an innovative teaching model.

An interdisciplinary program designed to develop the managerial and problem solving skills needed to analyze and deploy innovative solution within the business world. The program blends managerial, strategic, organizational and economic approaches in order to analyze innovation at market and firm levels. My final work was focused on data analysis, in particular, the application of statistical methods to study clinical progress of ALS patients. Thesis Title: ' A functional data analysis of ALS' patients progression'.

Bocconi's economics bachelor degree is one of the most recognised economics bachelor in the world. This course provides exceptional quantitative learnings and lays foundation of analytical thinking and economics knowledge.