LORENZO NETTIS

Responsable for the 3Y/10Y Global Business Plan development • Brand strategy definition, brand equity, strategic priorities, Volumes, Revenues and Contribution targets definition, by Zone and Cheese Category • 2020 Business vision Responsible for the Galbani business development with particular focus on: CIS territory (Russia + ex URSS countries), North & South America, Australia, Easter Europe, Asia, South Africa • Brand Launch: Russia and CIS countries, Australia, Brazil, Romania, Canada - Communication platform (TV, Pack and POS execution) – brand guidelines – portfolio priorities definition; • Brand Migration and Strategy in USA: launch and development of Galbani brand starting from “Mozzarella Fresca”, “Preciuos” and “Sorrento” brand MIgration • Channel Strategy Development for Asia: firstly in Japan, China, South Korea Responsible for the Galbani Innovation process collaborating with the Industrial and R&D departments. • Strategic innovation axes definition, New products development (NPD) vs Renovation; portfolio strategy and transversalization; • Key examples: Mozzarella in water launch in US Responsable for the new Global Brand Positioning and Communication Platform (researches run in Europe, USA, Russia, Brasil)

• Drive profitable and sustainable volume growth, brand strategy and brand equity development, business plan, ATL and BTL budget management, brand contribution target, collaborating with 2 Bottlers and EU teams. • Member of the Coca-Cola light Charter Marketing Europe Group (dedicated team to the cross European projects) and leader of the brand asset platform. 1) Coca-Cola light 3 year destination plan set up (brand re-positioning within the Cole portfolio - Coca-Cola, Coca-Cola Caffeine Free, Coca-Cola light, Coca-Cola Zero - volume, budget and brand contribution targets definition) 2) New communication platform (TV, Print, Digital, Outdoor development and execution) 3) Media plan and value chain management 4) BTL activities set-up and execution (Sampling program; Coca-Cola light “Tribute To Fashion” asset program in partnership with Milan Municipality and Conde Nast) 5) Channel activities set-up (L’Oreal-Maybelline New York Co-marketing to create a dedicated pack for the Hypermarkets)

• Drive profitable and sustainable volume growth, brand strategy and brand equity development, ATL and BTL budget management, brand contribution target leading 3 Bottlers and collaborating with the EU teams. • Leader of the Burn Global Development Group (group responsible for the development of the brand and communication strategy at global level) 1) Brand health, consumer and market/competitor analysis. 2) Communication, media and value chain management and set-up 3) Burn Gum launch set-up and development (brand stretch project) 4) BTL activities set up and execution (Sampling and nights events) 5) Channel expansion projects set up and execution (4 pack launch in GDO; Fountain proposition launch in the Night Channel)

• Coca-Cola Live@MTV integrated marketing program set-up and development in partnership with MTV & I-tunes (4 live concerts executed, consumer promotion set up, channels activation) • Educational marketing project “Fuoriclasse Cup” set-up and development in partnership with FIGC, Gazzetta dello Sport, RTL 102.5 Radio and Sport Italia TV.