Lorena M.

Denim Product Agent

Marketing, Design and Development for Spain. Denim and Woven

Strategy, collection planning, trends research, collection designing and buying- negotiation, follow up, in-store planning - of Girl's Denim Collection in the joint Dept.Womens-Girls denim. Bangladesh suppliers account for Womens Denim (buying).

Trends research, collection planning, collection presentations, designs tech pack development, samples follow-up

Manager of the design team, located in Europe and the development team located in Bangladesh. Responsible of design and development of 10 collections/year of woven, denim, tricot and circular knit products (developed and produced in Bangladesh). Collection presentations on a regular basis of 50 days to the design and buying teams at the client’s premises (Coruña, Ferrol, Barcelona, Düsseldorf, London). Main clients for whom collections are designed, developed and produced: Zara, Topshop, Pull& Bear, Esprit, Mango, Shana. Trends research, qualities and trimmings sourcing. Design of collections including allover print design, labels, trimmings design and sample correction & follow-up.

Fashion Design Lecturer and Programme Coordinator in Raffles Design Institute, Bangladesh branch. Department set-up, development of programme, teaching materials production, full college scheduling, collaboration on college marketing plan. All in coordination with the central in Singapore. Full coordination of student’s graduation fashion show. Teaching the following modules: Colour Theory, Contemporary Fashion, Styles and Trends, Drafting 1 and 2, Sewing Techniques 2 and 3, Fashion Drawing, Fashion Illustration, Flat Drawing, Textiles, Trends Research, Product Development, CAD 1 and 2.

Women’s wear and kid’s wear Designer (at a design solutions company). Clients: Mango, Zara, Pimkie, Massimo Dutti, Uterqüe, Topshop.